Suvarna Garge (Editor)

Speed Stick

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Owner
  
Colgate-Palmolive

Markets
  
Worldwide

Country
  
United States

Speed Stick

Product type
  
Deodorant/antiperspirant

Introduced
  
1963 (Speed Stick) 1983 (Lady Speed Stick)

Previous owners
  
The Mennen Company (1963-1992)

Speed Stick is a brand of deodorant/antiperspirant that, as the name suggests, comes in stick form. The product is owned by its parent company, Colgate-Palmolive. It was formerly known as "Mennen Speed Stick" prior to Colgate-Palmolive's purchase of The Mennen Company. Currently, the products feature the words "by Mennen" in a small font on the label. Speed Stick comes in both deodorant and antiperspirant forms. Speed Stick is both a sponsor and the official antiperspirant of the NHL.

Contents

Speed Stick comes in forms for men and women (Lady Speed Stick) and in stronger "24/7" forms. Both Speed Stick and Lady Speed Stick are available in Stick and Gel form.

Different types of Speed Stick products include 24/7, Pro, Stain Guard, Irish Spring, and Original.

Ingredients

  • elaeis guineenis (palm) kernel oil, aluminum zirconium tetrachlorohydrex GLY, stearyl alcohol, cycolomethicone, C12-15 alkyl benzoate, PPG-14 butyl ether, hydrogenated castor oil, hydrogenated soybean oil, PEG-8 distearate, parfum, behnyl alcohol, aqua, citric acid, pentaerythrityl tetra-di-t-butyl hydroxyhdrocinnamate
  • Directions

    To use: Apply daily to underarms only

    Cautions

    Do not use on broken skin

    Keep out of reach of children

    Speed Stick was promoted on Between Two Ferns with Zach Galifianakis. Zach Galifianakis would abruptly cut an interview in half to promote the product.

    Speed Stick bought a 30-second commercial on CBS during Super Bowl XLVII. The theme behind their popular commercial was "Handle It". In the commercial, a man is impatiently waiting at the laundromat to load his clothes into the dryer. To expedite the process, the man takes out a load of a woman's laundry to make room for his. As he is unloading the woman's clothes, she catches him while he is holding a pair of her yellow underwear. The line that follows this situation says "Don't sweat it. Handle it". This again perpetuates the idea behind Speed Stick's campaign "Handle It". Speed Stick encourages its fans to submit their ideas of "Handle It" situations. Brian Katz was the winner of the "Handle It" situation taking place at the laundromat.

    Since the beginning of 2014, Speed Stick has sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races a year, initially through their GEAR brand until Indianapolis in 2015. This sponsorship has appeared on the cars of four different teams that Whitt has driven for in this time, including Swan Racing, BK Racing, Front Row Motorsports and Premium Motorsports.

    References

    Speed Stick Wikipedia