Founder André Morin Parent organization Mecanelle SASU | Website www.sovam.fr Founded 1930 | |
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Products Cars (in the 1960s)specialist vehicles and other airport handling equipment) | ||
History of sovam sas french
The SOciété des Véhicules André Morin (SOVAM) is a French company that specialises in mechanised handling equipment for airports, but with a past as an automobile manufacturer.
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History
The business was established by André Morin in 1930, based on an existing car and carriage body workshop scale business created by his father, Robert Morin. Sovam developed a specialty as a manufacturer of mobile shops based on light truck mechanical components and went on to diversify into other lucrative niches. In 1962 Morin created the Etalmobil brand.
In 1964 the manufacturer introduced a “Véhicule Utilitaire de Livraison” (VUL/light delivery vehicle) which used a fibreglass body mounted on the shortened chassis from a Renault 4. The vehicle was ideal for urban delivery work.
The next year, thanks to the commercial success of his other businesses, including the production of mobile shops, of airport handling equipment and of other specialist light utility vehicles, Morin calculated that he had the means to support the launch of a low volume sports car. He was helped in this project by Jacques Durand who would design the car bodies. The car was presented in October 1964 at the (model year 1965) Paris Motor Show. The interest it generated persuaded Morin to put it into production. The cars would be manufactured till 1968.
The company’s existing expertise in producing fiberglass vehicle bodies enabled the rapid development of a suitable frame and body to be mounted on the chassis of a Renault 4 with which, as with the “VUL” of 1964, provided the mechanical elements for the car. Renault also provided the windscreen, which came from their Floride model although, intriguingly, for fitting in the Sovam sports car the Floride windscreen was rotated through 180 degrees.
The line of the car was low and sporty, although not to everyone’s taste. The 845cc engine from the Renault 4 delivered a level of performance that fell short of the car’s sporty style, but the listed price at this stage was just below 10,000 francs and the car managed to attract a few customers.
Initial sales volumes may nevertheless have been lower than envisaged, since the company soon let it be known that the car was under-priced. For 1966 the price was increased to 12,800 francs, and the price increase was supported by the switch to Renault’s recently introduced 1108cc engine which rendered the performance less anemic.
For 1967 the car was offered, as an option, with the 1255cc engine from the Renault 8 Gordini. This provided a claimed maximum output of 103 hp (77 kW) (SAE) at 6750 rpm, and when combined with a (still, in 1967, unusual) five speed transmission enabled the manufacturer to list a top speed of 195 km/h (121 mph) which was considered fast for this class of car. The 1108cc powered car, with a claimed 65 hp (48 kW) (SAE) of power provided for a 165 km/h (103 mph) maximum, while the original 845cc version was withdrawn during 1967.
By 1967 the Sovam sports car was not without its achievements. The unusual looks of the car nevertheless continued to attract criticism, and the Sovam failed to acquire the level of cachet achieved by competitor products such as the Alpine A110 and Matra 530. October 1967 marked the last of the manufacturer’s three appearances at the annual held Paris Motor Show. It later turned out that during 1968 Morin had produced just 5 of his sports cars. During the period 1965 – 1968, 160 of the cars had been produced.
The business continued to prosper, however, with a focus on supplying airports with special purpose vehicles and rolling walkways.
At the end of 2010 the business was acquired by a Russian businessman. He bought it from Siraga who had purchased Sovam in 1997.
L'activité d'équipement d'aéroport débute au milieu des années 1970, les produits de catering, maintenance, fret, les passerelles, escaliers, etc. deviennent alors le métier principal de l'entreprise.
Dans le milieu des années 1980, la Sovam construit pour M. André Goldman le premier modèle d'un véhicule militaire, le Sovamag TC10 (SOVAM André Goldman). Il sera à partir de 1988 fabriqué industriellement et principalement pour l'export dans la toute nouvelle usine de Techni Industrie à Bonchamp-les-Laval (53), SOVAMAG devient alors SOciété des Véhicules Automobiles Michel André Goldman. A partir de 1992 la production est transférée vers l'usine Auverland de Saint Germain-Laval (42). Le nom de la marque restera un rappel au premier modèle.
Elle appartient depuis fin 2010 à un homme d'affaires russe, après avoir été rachetée en 1997 par Siraga.