Southern Proper

History

Style, tradition and authenticity are the southern pillars that inspired the creation of Southern Proper, haberdashery for the Southern gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a Southern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Heritage and Inspiration

Southern Proper is based on men’s décor and dress, and each bowtie and necktie is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suitings, the Southern Proper line also includes boxers, belts, hats, oxfords, polos, golf attire, and shorts, with plans to launch a women's line in the near future.

Stores

Southern Proper can be found in roughly 300 specialty retail shops and online.