Country India Official website siima.in | First awarded 2012 | |
Awarded for Excellence in South Indian cinema | ||
South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry.
Contents
The ceremony was instituted in 2012 by Vishnuvardhan Induri, the founder of Celebrity Cricket League. The Awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes are honoured at the Generation Next Awards, while the second day is reserved for the main SIIMA Awards. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling. The first SIIMA ceremony was held on 21 & 22 June 2012 at the Dubai World Trade Centre.
History
Doctor Siddharth, the present Governor of Tamil Nadu, launched the third FICCI Media Entertainment Business Conclave (MEBC) with a call for a joint and concerted effort of all spheres to make the South Indian film industry on par with international standards. During this event, a decision was taken to promote the South Indian film industry on a global scale and to attract the untapped potential of overseas film goers. The presentation should reflect the growing importance of South Indian cinema as a key world market.
The matter was taken up by Entrepreneur Vishnuvardhan Induri, who introduced the new international Award, SIIMA.