Founder Sonita Alleyne Type of business Private | Headquarters London | |
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Products Content and strategy across TV, radio, online video, social media, games Founded 1991, London, United Kingdom Profiles | ||
Somethin' Else is a content agency founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne. The company’s first production was the Gilles Peterson Show, created for the UK’s independent radio network in 1993. The agency specialises in content strategy and production across video, television, radio, social media and interactive content. It is the BBC's biggest multi-platform supplier, including over 20 weekly radio shows. Somethin' Else has won multiple Sony Radio Academy Awards, a Silver Cannes Lions and eight BAFTA awards, including the Children’s Production Company of the Year award in 2013 and 2015. In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their branded content game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.
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Past and present clients of Somethin' Else include the BBC, TOPMAN, The Economist, Channel 4, Sky Arts, publishers Penguin Random House, brands such as Red Bull, Boots, Porsche, Chivas Regal, FIAT, Nissan, Wrigley, Rolls-Royce and The British Phonographic Industry.
Notable Somethin' Else productions include Kermode and Mayo's Film Review, Gardeners' Question Time, Silverpoint and Guitar Star.
Somethin' Else's board includes Jez Nelson, Steve Ackerman (MD) and Ben Kerr (ex-creative director of Drum). The chairman is Tom Barnicoat (former COO at Endemol group) and Jon Wilkins (founder of Naked), Lindsey Clay (CEO Thinkbox) and Paul Bennun (former Somethin' Else CCO) are non-executive directors