GenreDocumentary Music directorJavier Umpierrez Duration CountryMexico
CastJohnny Gerland Release dateMay 18, 2007 (2007-05-18) Similar moviesWhat Would Jesus Buy? (2007), Maxed Out (2006), Ethos (2011), The Queen of Versailles (2012), De Nadie (2005)
So, Whats Your Price? (Spanish: ) is a 2007 documentary directed by Olallo Rubio about media, power, and the consumer culture in Mexico and United States. It debuted in Mexico on May 18, 2007, and had several screenings on the United States, the DVD version was released on October 16, 2007.
¿Y Tú, Cuánto Cuestas? (So, what's your price?), it seems to be the constant over this excellent documentary work, performed by Olallo Rubio, a young Mexican director. The movie shows two faces of the same issue: the American influence in the Mexican culture. you will remain thinking after the movie ends. Everything has a price? Everybody has a price?, so, What's your price?. Strong and ancient differences between two distant-neighbor countries are discussed under each opinion. Both Mexican and American-common persons give its particular point of view about the other, but also about themselves. Developed with a extremely low budget, but with inventive and imagination, this movie shows many of the key aspects in the Mexican-American relationship. However, the movie is not just a compilation of statistics, the producers manage to make it fun too. That's one of it's good points. But never the only one. Well developed, absolutely recommendable.
Originally, the idea was that Olallo Rubio direct a documentary, so it could be sold as a straight to DVD film, while the money earned would go to the finance of This Is Not A Movie, another project of Olallo. Eventually, the project got bigger and it was called So, Whats Your Price, using the budget of $100,000. The film was shot in the streets of New York and Mexico City. The film was first screened at a film festival in Guadalajara. In April 2007, it was announced that the film was going to be released May 18, 2007 in Mexico City. The film enjoyed positive reviews, so it was released in different places in Mexico. In July 2007, it was screened in New York with very positive reviews, and in October 2007 it was released on DVD.
The film is about the differences between the United States and Mexico, with different opinions by people on the street, or sellers. It talks about drugs, money, the human body, the price of living, and how people see each other.
On October 16, 2007 the DVD was released in a 2 disc special edition, with several extras, which included, two audio commentaries by the director, one in Spanish and one in English, the making of documentary called A Film For Sale, a podcast that includes fragments of interviews on the radio with the director, an interview with Stephen A. Bezruchka, the trailers, and a photo gallery.