 | ||
Type of site Productivity and social networking Launched 10 April 2014; 2 years ago (2014-04-10) | ||
Snupps is a social media website and mobile application on iOS and Android that allows users to “organize and socialize around the stuff they own and cherish”. The app has been seen to have a dual inventory and social function. The name “Snupps” came from an acronym coined by Co-Founder, Sari Anabtawi, for ‘Serial Number Universal Protection Protocol System’ (SNUPPS) though it is more commonly stylised as “Snupps”.
Contents
Usage and features
Snupps encourages its users to take photos of the things they own and organize them on virtual ‘shelves’. These ‘shelves’ can be used to create a private inventory (items and shelves are set as private by default) or to showcase one’s stuff public on which any user can comment or “wow” items (Snupps’ equivalent to “liking”).
Snupps does allow for some details to be entirely private for both kind of users: you can list an item’s serial number, year made, price, warranty, among other details, and the company insists that these details will always be private.
Users can also use the “Explore” function to discover and get inspired by public shelves and profiles by keyword or username. Among their “Featured” users on the “Explore” page is Scott Disick, the value of whose “Summer Essentials” shelf has been estimated at $450,000.
The platform added interest groups in October of 2015. They allow users to discover the items of other users with similar interests and share their own items with those users.
Items can also be shared via Twitter and Facebook or exported to .pdf, .csv and .zip files.
History
Though Snupps was founded in 2011, co-founders Sari Anabtawi, former Vice President at Morgan Stanley, and Mac Anabtawi had the idea for the app as early as 2005. Inspired by the loss of their family’s luggage at an airport, Anabtawi has expressed that he had wanted an easily accessible database of his belongings that can be shown to an insurer, or more generally he had wanted to “store, manage and organize” what he owns. Although the need for an inventory inspired the original idea for Snupps, the addition of Sari’s teenaged son, Mac, as co-founder for the app’s release in April 2014 resulted in the app taking on a more social slant.
The company is registered in Delaware and has its headquarters in London. It received $5million (£3million) in seed funding.
Product
Snupps was officially launched for iOS on 10 April 2014, and Android in February 2015 though it had been in the beta testing stage (with around 3,500 users) for several months prior.
The app has received press coverage in TechCrunch, The Telegraph, TechHive, Bloomberg News, CNBC and has been nominated by the Mobile Entertainment Awards as one of the best Social Apps of 2014.
Privacy
Snupps uses AES-256 encryption and is monitored by Verisign and Trust Guard.