Type of business Private Website smallworldsocial.com Founded 2008 | Employees 45 Founder Kathy Phelan | |
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Headquarters San Francisco, California Area served Melbourne, Australia and San Francisco, California Industry Internet, Technology, Contextual Computing | ||
Small World Social is a company founded in Sydney, Australia in 2008. In 2011 the company moved to, and is still located in, the Central Business District area of Melbourne, Australia. In late 2012, the company opened an office in San Francisco, California USA.
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Company history
Small World Social originally focused on using social media to change people’s behaviors primarily in the area of health, health promotion and public policy.
In 2010 the company conducted research to develop a social networking training curriculum for Sydney teachers.
In 2009, the company patented a method and system for explaining complex concepts online. It now holds a portfolio of technology patents and has continued to have a research and development center based in Melbourne, Australia.
Today the company continues to work in the field of complex digital knowledge transfer and behavioral change, working with clients in the fields of health, science, medical device and manufacturing.
Key people in the company include: CEO Kathy Phelan and Madeline Sands, the Project Leader for the Breastfeeding Support Project.
Its diversity in thinking and approach has been a key to its rapid growth and success as a startup company.
Technology
Small World Social’s technology is used in applications where tacit knowledge transfer is required. The SaaS technology platform works across a range of mobile and wearable technology, providing content relevant to each of these different form factors.
Awards
In February 2014, Small World Social was awarded an internal Genentech Technology Innovation Award. In early March 2014, in Hamburg, Germany, the company was awarded a Silver Medal at the 2014 World Media Festival for its work on the Genentech Learning Portal App. Also in March 2014, the company was awarded a Gold Astrid Award in New York for its Learning Portal App. In May 2014, Small World Social and the ABA won the Gold Questar Award in the Emerging Media: App section, for the Breastfeeding with Google Glass App. In June 2014, Small World Social's Breastfeeding Support Project was awarded the Questar Best of Category Grand Prize For Emerging Media, which is given to the top 5% of entries. In July 2014, Small World Social's Breastfeeding Support Project was awarded a Bronze Medal at the 2014 IDA International Design Awards for excellence in Multimedia Interface design. In October 2014, Small World Social's Breastfeeding Support Project received honorable mention at the 2014 Victorian Public Healthcare Awards for optimizing healthcare through e-health & communications technology excellence. On June 3, 2015 Small World Social was named a finalist for LTEN's 2015 Excellence Awards. In April 2016 Small World Social was awarded the Hermes Creative Award (Gold) - Mobile Information Experience for the LEXUS NOW: THE FUTURE OF THE AUTOMOTIVE EXPERIENCE app. That was followed by being awarded the winner for Mobile Sites - Guides/Ratings/Reviews in the 22ND Annual Communicator Awards. As of June 6, 2016 Small World Social won Honorable Mention in the Website Design Competition at the 9th Annual International Design Awards for the Lexus Now: Reinventing the Car Owner's Manual project. In November 2016, Small World added 4 more awards for its Lexus Now project with Toyota Motor Sales; winning a Gold MarCom Award in the Mobile Website Information category, earning two awards within the W3 creative awards, one Silver Award in the General Website-Automotive category and one Gold in the Mobile Apps/Sites-Innovative/Experimental category, and receiving an American Graphic Design Award from GDUSA.