Puneet Varma (Editor)

Sky Atlantic

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Launched
  
1 February 2011

Founded
  
2011

Owned by
  
Sky plc

Owner
  
Sky plc

Picture format
  
576i (16:9/4:3) (SDTV) 1080i (HDTV)

Audience share
  
0.21% 0.02% (+1) (September 2015 (2015-09), BARB)

Slogan
  
The Home of World Class Television/The Home of HBO/Let The Stories Begin

Country
  
United Kingdom and Ireland

Motto
  
The Home of World Class Television/The Home of HBO/Let The Stories Begin

TV shows
  
Fortitude, The Tunnel, The Young Pope, Mid Morning Matters w, Hit & Miss

Profiles

Fortitude extended trailer starts thursday 29 on sky atlantic


Sky Atlantic is a television channel owned and operated by Sky plc. It broadcasts in the United Kingdom and the Republic of Ireland. Separate channels with the same name also operate in Germany, Italy and Austria. This article is about the version of the channel produced in the UK.

Contents

It launched on 1 February 2011 on Sky in the United Kingdom and the Republic of Ireland.

Sky Atlantic is available in both standard definition and high definition, the latter on Sky Atlantic HD. Stuart Murphy extended his responsibilities to become director of programmes for Sky 1, Sky 2, Pick and Sky Atlantic. On 5 May 2011, Elaine Pyke, the head of drama at Sky, was promoted to director of Sky Atlantic, reporting to Murphy.

Programmes on the channel are also offered to Sky customers via on-demand channels including the On Demand and Sky Go services. Both BT TV and Virgin Media had held talks with Sky over the new channel but have been unable to agree a carriage deal, in Virgin's case due to pricing.

It was announced on 25 October 2010 that Sky Atlantic would launch on Sky channel 108, which was previously occupied by Sky3. Sky Atlantic also utilises the HD swap bouquet system developed by Sky, which switches SD channels with HD channels for HD Pack subscribers, meaning Sky Atlantic HD is on channel 108 and the standard definition version appears on channel 222.

A one-hour timeshift of Sky Atlantic started broadcasting on 20 September 2012 on channel 173. It moved to channel 170 on 9 June 2015 as part of a reshuffle which also included the closure of Sky 3D, Sky Livingit becoming Real Lives and Sky Arts 1 and Sky Arts 2 merging to become simply Sky Arts.

Sky atlantic hd tv advert let the stories begin


Programming

Sky Atlantic relies heavily on screenings of US television programmes, with 40% of all programming coming from HBO. Although the channel mainly screens dramas, there are blocks in the schedule dedicated to comedies and movies The launch of Sky Atlantic followed the broadcaster's £150m, five-year deal to buy exclusive UK and Irish TV rights to HBO's entire archive, new HBO programming and a first-look deal on all co-productions.

In January 2016, Sky expanded the portfolio shown on Atlantic after purchasing exclusive rights to Showtime programming.

Most watched programmes

The following is a list of the ten most watched programmes on Sky Atlantic, based on Live +7 data supplied by BARB up to 27 June 2016. The number of viewers does not include repeats or Irish ratings.

References

Sky Atlantic Wikipedia