Type of business Private Alexa rank 1,283 (June 2013) Founded 2009 | Area served Global Headquarters Toronto Parent organization Centro | |
Industry Online Advertising, Real-Time Bidding Services Ad serving, Demand-Side Platform Website | ||
SiteScout Inc. is an advertising technology company based in Toronto, Canada that was first founded in 2009. The company offers self-serve advertising software that enables users to create and manage various formats of ad campaigns.
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Awards
In November 2012, SiteScout was chosen by the Canadian Innovation Exchange (CIX) as one of the top 20 most innovative companies in Canada. In the same month, SiteScout was also selected by The C100 for their 48 Hours in the Valley program
In April 2013, SiteScout was ranked as one of the Top 25 "Up and Coming" ICT firms in Canada based on innovation
In November 2013, SiteScout was chosen as one of the "Companies-to-Watch" winners by Deloitte for their Technology Fast 50 award program.
Corporate milestones
According to TechCrunch, SiteScout had approximately $20 million in revenue in 2012 from over 5000 customers.
In 2013 the company acquired part of the technology and coding used by AdBrite.
On November 4, 2013, SiteScout was acquired for nearly $40 million in cash and stock by Centro.
Expansion into mobile advertising
SiteScout allowed its users to bid on mobile ads from its SSP Partners through its DSP in November 2012 providing access to 30 billion mobile ad views per month.
API release
On 24 July 2013, SiteScout announced the launch of the SiteScout API which allows developers programmatic access to their real-time bidding (RTB) platform.