Industry Entertainment Website www.sirenvisual.com.au Type of business Independent | Headquarters Victoria, Australia Founded 1987 | |
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Area served Australia, New Zealand, and Papua New Guinea Key people Nigel Rennard (Founder) Products DVD, Blu-ray Disc, Digital Video | ||
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Siren Visual (formerly Siren Entertainment) is an Australian company which specialises in the distribution of Japanese anime, documentaries and off-beat cinema in Australia, New Zealand, and Papua New Guinea.
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Founder and managing director Nigel Rennard started Siren in 1987 as a music distribution company, and expanded to include VHS distribution in 1994, starting with the distribution of Anime from Manga Entertainment's UK division. It then expanded to acquiring Anime like Astro Boy and Pokémon. It expanded to distribution of Arthouse, Horror and Asian Cinema. In 2001 Siren was no longer a home entertainment distributor and is now solely an acquisition company.
In the early 2000s, Siren repositioned itself as a specialist licensing company. Distribution was outsourced to Shock Records. At the beginning of 2007 Siren parted ways with Shock Records, teaming up with independent sales and distribution company Gryphon Entertainment.