Sirasa FM

Sirasa FM is one of the leading radio stations in Sri Lankan radio arena. Launched the test transmission on December 1993, and official launch took place on 2 March 1994. Sirasa FM had the very latest digital technology, latest transmission equipment & the DJ style broadcasting studios – a totally new concept to Sri Lanka.

Contents

• History
• Official website
• References

Sirasa FM was the first to launch a pure Sinhala radio channel with crystal-clear reception island-wide. It was the first to launch a non-stop 24 hours transmission in Sri Lanka. It was the first to launch interactive radio programs with listeners over the phone and the first to go on-line with a webcast to become the first ever worldwide Sinhala radio station in the world.

Radio was at the verge of a natural death because of the strong Television industry; Singapore Telecom (Call Link) & Capital Maharajah took a bold step along with the novel leadership, and concepts of Mr.Nimal Laxapathiarachchi in launching Sirasa FM. Only Pirith & News was heard on radio. But Sirasa FM was the turnaround brand of this dying industry, and gave life to many more competitors to arrive in to the market. Today, it has the highest number of competitors compared to any other media in both printed and electronic manner. Sirasa FM has been rated as the most popular radio station from the inception of National Media Survey in Sri Lanka.

Sirasa FM is the pinnacle of the media arm of MBC / MTV media operations.