Type Public Revenue 41.2 million euro Headquarters Hamburg, Germany Subsidiaries next commerce GmbH | Traded as DE0005141907 Number of employees 406 Founded 1996 | |
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Industry Internet und E-Commerce Products Software and e-commerce Stock price SZZ (ETR) € 9.05 -0.01 (-0.10%)22 Mar, 5:36 PM GMT+1 - Disclaimer Founders Matthias Schrader, Oliver Sinner Profiles | ||
Executive interview sinnerschrader
SinnerSchrader (also known as the SinnerSchrader Group) is the fourth largest digital marketing and advertising agency in Germany. It operates several subsidiaries that provide specialized services, such as mobile app development, e-commerce websites, online advertising and marketing communications.
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SinnerSchrader was established in 1996. The company grew quickly and went public on the German Stock Exchange in 1999. It experienced losses after the dot-com bubble ended before rebounding in 2004 to 2005. Several of its subsidiaries were created or acquired between 2010 and 2013.
History
SinnerSchrader was founded in 1996 by Oliver Sinner and Matthias Schrader in Hamburg, Germany by combining a marketing business and a software company that both operated under the sinner + schrader name. By 1998 it had grown to 3.6 million euros in annual revenues and more than doubled in size by the following year. It was unusual among internet-based companies at-the-time in that it was profitable. In November 1999, the company was listed on New Market, the technology market segment for the German Stock Exchange. 28 million euros were raised.
After the bust of the dot-com bubble, SinnerSchrader operated at a loss for several years. Revenues declined 24 percent in 2001. Co-founder Oliver Sinner said he was responsible for declining revenues and resigned in 2002. 20 percent of the company's staff were laid off and employees were put on part-time shifts temporarily. The company gave $20 million back to shareholders in 2004, because it couldn't provide a reasonable rate-of-return for the amount of funding that was raised.
In late 2004 and 2005, SinnerSchrader returned to profitability, largely due to a rebound in e-commerce projects. It became known as one of few technology companies listed on New Market to survive the dot-com bust. In 2009, SinnerSchrader acquired an advertising retargeting company, newtention. It was later re-branded as Next Audience in 2012 and re-focused on advertising data analysis technologies. A SinnerSchrader media agency, Mediaby, was established in June 2010. The following year the company acquired a mobile device app developer, Tic-mobile, for 1.1 million euros. It was renamed to SinnerSchrader Mobile. SinnerSchrader also established a multi-disciplinary marketing communications agency originally operated independently under the name Haasenstein then merged into SinnerSchrader in 2013. In July 2013, the company merged two of its subsidiaries, next commerce and spot-media, to form an e-commerce division called Commerce Plus.
Services
SinnerSchrader is the fourth largest digital marketing agency in Germany. It provides support for online advertising campaigns, analysis of online user behavior and software or website development, among other services. Many of its services are provided through specialized subsidiaries that are each operated independently. A subsidiary, Sinner Schrader Mobile, develops mobile apps, while Commerce Plus develops e-commerce websites such as online retail sites. Another division, Mediabuy, provides consulting on profile-based online advertising for search engines and social networks. Next Audience develops data analysis technology for profiling and targeting audiences. SinnerSchrader operates a marketing agency and organizes the annual Next conference, which focuses on New Media topics.