The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.
Contents
Judging criteria
A point system is used to access entries over five broad criteria, broken down as follows:
Singapore Prestige Brand Award
SPBA Distinctive Award
SPBA Most Popular Brand Award
Singapore Promising Brand Award
SPBA Distinctive Award
SPBA Most Popular Brand Award
Singapore Promising Brand Award
SPBA Silver Award
SPBA Distinctive Award
SPBA Most Popular Brand Award
Singapore Promising Brand Award
Singapore Promising Brand Award
References
Singapore Promising Brand Award Wikipedia(Text) CC BY-SA