Similac

Updated on Sep 29, 2024

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Owner Abbott Laboratories Related brands Pure BlissGo & Grow		Country United States Markets Worldwide

Product type Infant formulaOrganic infant formulaSoy-based infant formulaPrenatal vitaminsBreastfeeding supplements Introduced 1925; 92 years ago (1925)

Similac (for "similar to lactation") is a brand of infant formula that was developed by Alfred Bosworth of Tufts University and marketed by Abbott Laboratories. It was first released in the late 1920s, and then reformulated and concentrated in 1951. Today, Similac is sold in 96 countries worldwide.

History

1903 - Harry C. Moores and Stanley M. Ross launch the Moores & Ross Milk Company which specialized on bottling milk for home delivery.

1925 - Alfred Bosworth creates an infant formula called “Franklin Infant Food”, later renamed to Similac.

1928 - Company renames itself to "M &R Diatetic Laboratories", sells off its regular milk operations to Borden and focuses on infant milk.

1950 - Company introduces "Similac Concentrated Liquid" in the USA, a non-powder infant formula.

1959 - Company launches "Similac with Iron", an iron-fortified infant formula.

1961 - Similac opens a new plant in The Netherlands, its first factory outside of the US

1962 - Similac begins offering "Similac PM 60/40", for babies with specific medical conditions.

1964 - Company merges with Abbott Laboratories

1966 - Similac introduces "Isomil", a soy-based formula.

1970 - Similac arrives in Israel

1994 - Similac launches "NeoCare", a formula tailored to premature babies. Later renamed to "Similac NeoSure".

1999 - Similac creates "Similac with Iron Ready to Feed" formula bottle.

2000 - Similac starts offering "Human Milk Fortifier".

2002 - Similac introduces "Similac Advance with Iron", an infant formula with DHA and ARA.

2006 - Similac launches "Similac Organic", a certified USDA organic infant formula.

2011 - Simiilac launches "Similac Advance Plus", "Similac LeMehadrin" and "Similac Gentle" (lactose-free formula).

2013

Similac begins offering "Similac Human Milk Fortifier Concentrated Liquid" for preterm babies in NICUs.

Similac launches a formula designed for breastfeeding moms who choose to supplement.

Similac launches "The Baby Journal" app, Diaper Decoder and Ecodu developmental kits

2014 - Similac promotes "Similac Breastfeeding Supplement" for nursing mothers

2015

Similac brings forward "Similac Advance NON-GMO", a formula with ingredients not genetically engineered.

Similac delivers a "big hit" commercial, whereby Hilary and Haylie Duff teamed up with Similac "to help raise awareness against mom-on-mom bullying"

2016

Similac introduces "Go & Grow by Similac Food Mix-Ins", a supplement designed to mix into the food of toddlers.

Similac begins offering "Pure Bliss by Similac", a formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics

Similac launches "Similac Pro-Advance" and "Similac Pro-Sensitive", formulas containing 2’-FL Human Milk Oligosaccharide

Product Lineup

Premature

Similac NeoSure - For babies who were born prematurely.

Newborn & Infants

Pure Bliss by Similac Infant Formula - Formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.

Similac Pro-Advance - Formula with 2’-FL HMO designed to help strengthen a baby’s immune system to be more like the breastfed infant’s.

Similac Pro-Sensitive - Formula containing 2’-FL Human Milk Oligosaccharide (HMO) and helping with fussiness, gas, or mild spit-up due to lactose sensitivity.

Similac Advance NON-GMO - Milk-based, iron-fortified infant formula with no genetically engineered organisms.

Similac For Supplementation - Formula for breastfeeding moms who choose to introduce formula.

Toddlers

Pure Bliss by Similac Toddler Drink - Toddler drink starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.

Go & Grow by Similac NON-GMO - A milk-based drink for toddlers 12–24 months old with no GMOs.

Go & Grow by Similac Sensitive - Suitable for children with lactose sensitivity.

Go & Grow by Similac Food Mix-Ins - Provides nutrients to support growth and development in a toddler's food.

Special Needs

Similac Alimentum - A supplemental beverage for children with severe food allergies, sensitivity to intact protein, protein maldigestion, or fat malabsorption

Similac Organic - Certified USDA Organic formula

Similac Sensitive - Designed for fussiness and gas due to lactose sensitivity, or mild spit-up.

Similac For Spit-Up - Milk-based formula with added rice starch to help reduce frequent spit up.

Similac Soy Isomil - Soy-based infant formula.

Similac Total Comfort For discomfort due to persistent feeding issues.

Mothers

Similac Breastfeeding Supplement - Breastfeeding supplements

Similac Prenatal Vitamin - Prenatal vitamins