Country South Africa Tagline Roar with flavour Owner PepsiCo (1999) Market Southern Africa | Markets Southern Africa Website Brand Website Introduced 1957 Product type Potato chip | |
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Related brands Previous owners Greyvenstyn Family (1957)
Fedfood (1977)
Foodcorp (1992) | ||
Simba chips potato fields
Simba Chips (commonly referred to as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.
Contents
Simba chips
History
Having successfully marketed Ouma Rusks in the 1940s and 1950s, by 1955 the Greyvensteyn family were looking for ways to diversify their family business. In that year, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas and met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world. The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.
References
Simba Chips Wikipedia(Text) CC BY-SA