Type Subsidiary Customer service 00 1 307-775-8000 Founder Keith Richardson Parent organization TJX Companies | Industry Retail Number of locations 12 Number of employees 950 (2016) | |
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Website www.SierraTradingPost.com Headquarters Cheyenne, Wyoming, United States Founded 1986, Reno, Nevada, United States Profiles | ||
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Sierra Trading Post is an online, brick-and-mortar, and catalog retailer of off-price merchandise operated by the TJX Companies. The Cheyenne, Wyoming-based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra Trading Post sells merchandise through 12 retail stores (as of November 2016), two mailed catalog titles, and a company website. It carries products from approximately 3,000 name-brand manufacturers.
Contents
SierraTradingPost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.
Retail stores
Sierra Trading Post operates brick-and-mortar retail stores in Cheyenne (where the company is headquartered and runs its warehouse), and Cody, Wyoming; Meridian, Idaho (near Boise); Reno, Nevada; Fort Collins, Colorado Springs, and Greenwood Village, Colorado; Burlington, Vermont; Cottonwood Heights, Utah (near Salt Lake City); Eagan, Minnesota (near Minneapolis-Saint Paul); Danbury, Connecticut; and Silverdale, Washington. Further expansion will include Newton, Massachusetts; Wheaton, Illinois; and Ann Arbor, Michigan.
Before 1992, Sierra Trading Post was headquartered in Reno.
As a part of the TJX Companies, Sierra Trading Post stores often are in the same shopping center as a sibling store; a Sierra Trading Post usually is found with HomeGoods, and a T.J. Maxx or Marshalls.
Catalogs
The first Sierra Trading Post catalog had 16 pages of hand-drawn merchandise printed in two colors. Today, the company mails two catalog titles with hundreds of items in each catalog, represented in full-color digital photography.
History
Sierra Trading Post was founded in Sparks, Nevada in 1986. It was acquired for an estimated $200 million by Framingham, Massachusetts-based TJX Companies in 2012. The original Sierra Trading Post had 500 square feet (46 m2) of office space. The existing stores average over 500,000 square feet (50,000 m2) of operating space. The business claims to hold to three guiding principles: giving optimal customer service, maintaining low operating costs to increase customer savings, and "treat others as we would want to be treated". On January 12, 2009, during the financial crisis, Sierra Trading Post laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne, a first in the company's history.