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Sierra Nevada Brewing Company

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Type
  
Private

Founded
  
1980

Production output
  
1,250,000 barrels

Industry
  
Alcoholic beverage

Products
  
Beer

Sierra Nevada Brewing Company

Headquarters
  
Chico, California, United States

Sierra Nevada Brewing Co. was established in 1979 by homebrewers Ken Grossman and Paul Camusi in Chico, California, United States. Sierra Nevada Brewing is one of the top breweries operating in the United States. Sierra Nevada's Pale Ale is the second best-selling craft beer in the United States, behind the Boston Beer Company's Samuel Adams Boston Lager. As of 2012, it is the seventh-largest brewing company in the United States. The brewery produced 786,000 barrels of beer (922,353 hectoliters) in 2010.

Contents

The brewery was named "Green Business of the Year" by the United States Environmental Protection Agency in 2010 for its practices in sustainability.

History

Sierra Nevada Brewing Co. was founded in 1979, with founders Ken Grossman and Paul Camusi expanding their homebrewing hobby into a brewery in Chico, California. Along with the brewery's location, Grossman claims the company's name comes from his love of hiking in the mountains of the Sierra Nevada. With $50,000 in loans from friends and family, Grossman and Camusi rented a 3,000-square-foot (280 m2) warehouse and pieced together discarded dairy equipment and scrapyard metal to create their brewing equipment. They later were able to acquire second-hand copper brewing kettles from Germany before moving to their larger, current brewing facility in 1989.

The first batch brewed on premises was its Pale Ale, in November 1980. The following year, the brewery introduced Celebration, an IPA, which it continues to release as a winter seasonal. The company sold 950 barrels of beer in its first year, and double that amount in the second.

The company's first employee was Steve Harrison, who was put in charge of marketing and sales. The head brewer is Steve Dresler, who has been with the brewery since 1983, when its output was 25 to 30 barrels per week.

The company distributed the beer itself in the early 1980s, struggling with financial and marketing problems. A 1982 article in the San Francisco Chronicle highlighting the brewery, as well as having its beer sold in prominent restaurants such as Berkeley's Chez Panisse, helped establish a market for Sierra Nevada's beer.

By 1987, the brewery was distributing to seven states and production had reached 12,000 barrels per year, causing the company to pursue building a new brewery. In 1988, the brewery moved into a 100-barrel brewhouse, with four open fermenters, and 11 200-barrel secondary fermenters. A year later, Grossman and Camusi added the Sierra Nevada Taproom and Restaurant, which serves lunch and dinner and included a giftshop. In 2000, the brewery opened "The Big Room", a live-music venue located inside the brewery's facilities, featuring a variety of acts including country, bluegrass, folk, rock, blues, and other musical genres.

Camusi retired in 1998 and sold his share in the company to Grossman.

In 2010, Sierra Nevada Brewing partnered with the Abbey of New Clairvaux, with the monastery beginning production of Trappist-style beers in 2011. The Abbey has not yet been sanctioned by the International Trappist Association, and therefore the monastery will not be brewing official Trappist beer.

The brewery employed about 450 people in 2011.

In January 2012, Sierra Nevada announced it would build a second brewing facility with an attached restaurant in Mills River, North Carolina. It opened in early 2014. In 2013, the company opened the "Torpedo Room" in Berkeley, their first tasting room outside of Chico.

In January 2017, Sierra Nevada issued a voluntary recall of certain 12oz bottles of different beers in 36 states due to a manufacturing defect that had possibly chipped pieces of glass into the bottle.

Influence

Along with Anchor Brewing Company in San Francisco and the now-defunct New Albion Brewing Company in Sonoma, whose owners offered Grossman and Camusi early guidance in their venture, Sierra Nevada is considered one of the earliest and most influential breweries which spawned the craft beer movement of the 1980s-90s. Grossman has been dubbed a "pioneer" by fellow craft brewers in the United States.

Whereas many of the newly spawned microbreweries of the 1980s went out of business, Sierra Nevada Brewing endured to become one of the largest independent brewers in the country, whose beers were noted for their "character and complexity". Grossman believed many microbrewers of the early 1980s had put out an inferior product due to lack of preparation for the financial and mechanical realities of commercial brewing, which were a "much different process" from homebrewing.

For its 30th anniversary in 2010, the company released a series of collaborative beers with the assistance of those Grossman considered an early influence on his brewing: Charlie Papazian, Fred Eckhardt, Fritz Maytag (Anchor) and Jack McAuliffe (New Albion).

In November 2010, Stansbury Publishing released Hops and Dreams: The Story of Sierra Nevada Brewing Co, written by California State University, Chico professor Rob Burton who researched the company for three years.

The company has claimed to be neutral on political issues, and reiterated this stance in 2010 when it was erroneously linked by a beer industry group to opposing the California Proposition 19 of that year, which would have legalized marijuana in the state.

Environmental record

Sierra Nevada Brewing Co. won the US Environmental Protection Agency's "Green Business of the Year" award for 2010.

The brewery is powered by solar energy, having 10,000 photovoltaic modules covering its rooftops and parking lot. In all, the brewery uses 2.6 megawatts of solar electricity on premises. It also has built a charging station for electric vehicles on its premises.

The company uses a small-scale BioPro™ biodiesel processor to convert the used cooking oil from its restaurant for biodiesel use in its delivery trucks. In 2009, it reached an agreement with a local ethanol company to produce high-grade ethanol fuel from its discarded yeast. Spent grain is sold to local cattle ranchers for livestock feed; spent water is sent to the brewery's own water treatment plant, where it is reused, mainly as drip irrigation for its fields. Over 99.5% of the brewery plant's solid waste is diverted from landfill.

The company owns one mile of railway for use in intermodal freight transport, which aids in reducing the brewery's carbon footprint. Each rail car can hold the equivalent of four semi-trailers of grain; rail transport is more fuel efficient than road transport.

Sierra Nevada is the largest buyer of organic hops in the United States. It also farms its own organic hops and barley for use in its annual Chico Estate Harvest Ale release.

Sierra Nevada Classics

The brewery's year-round offerings include its Pale Ale, Porter, Stout, Torpedo 'Extra' IPA, Kellerweis Hefeweizen, Nooner Pilsner, and Hop Hunter IPA.

Sierra's flagship Pale Ale has been described as "a balance between aggressive hops and hearty malt flavor", with its Cascade hops offering a grapefruit aroma and fruity palate. Like several other Sierra Nevada offerings, it is bottle-conditioned. It is the best-selling pale ale in the United States as of 2012.

Sierra Nevada's Porter, along with its heavier Stout version, have been described by writer Michael Jackson as "gently coffeish" and "beautifully roasty" examples of their respective styles. The two offerings have been brewed since the company's first year of operation.

Torpedo is an American India Pale Ale and Kellerweis is a traditional Bavarian hefeweizen. Both were introduced as nationwide offerings in 2009.

Seasonals

The brewery's current lineup of seasonals include Beer Camp Hoppy Lager, Summerfest pilsner, Oktoberfest, and Celebration Ale.

Sierra Nevada's Celebration Ale has been brewed as a winter seasonal since 1981. While it has won medals under the IPA category, it has also been described as a hoppy, malty amber ale, as well as a "bigger version" of the company's pale ale.

Previous Autumn seasonal Tumbler Brown Ale has been described as a full-bodied, malt-heavy brown ale and is sold for the autumn months.

Previous Spring seasonal Ruthless Rye IPA is an IPA brewed with rye and whole-cone hops for the spring, while Summerfest is a pilsner brewed in the Czech tradition.

Special release

Annual "Special Release" beers produced by Sierra Nevada include Bigfoot Barleywine Style Ale, Hemisphere Harvest Ales and Chico Harvest Estate Ale.

Bigfoot is brewed with two types of malt and three differing hops, and tops out at 9.6%ABV. It is a barleywine, but due to alcohol laws in the U.S. it must be marketed as a "barleywine style ale". Only alcohols derived from fruits, not grains, can be marketed as wine. It first won medals at the Great American Beer Festival in 1987. It is generally released January–February of each year.

The brewery releases both a Northern and Southern Hemisphere Harvest "wet hop" ale. Introduced in 1996 as Harvest Ale, Northern Hemisphere utilizes wet (undried) hops from eastern Washington for its "fresh harvest" ale. It was the first fresh-hop ale brewed in the United States. The brewery later introduced Southern Hemisphere which features wet hops from New Zealand.

The Chico Estate Harvest Ale is brewed with organic wet hops and barley grown in land on the brewery's premises.

Old Chico Crystal Wheat, a wheat beer, is named in memory of the Chico Brewery which operated in the town during the 19th century. Old Chico brand beers are only distributed in the northern California area around Chico.

References

Sierra Nevada Brewing Company Wikipedia