Categories Women's magazine Publisher Shufu no Tomo Co. Ltd. Year founded 1917 | Frequency Monthly Founder Ishikawa Takemi First issue March 1917 | |
Shufu no Tomo (主婦の友) (meaning Housewife's Friend in English) was a Japanese monthly women's magazine based in Tokyo, Japan. The magazine was in circulation between 1917 and 2008.
Contents
History and profile
Shufu no Tomo was launched in 1917 and the first issue appeared in March 1917. Its founder was Ishikawa Takemi. The magazine was published monthly by Shufu no Tomo Co. Ltd. in Tokyo.
Shufu no Tomo had a conservative stance. It addressed young married women during the initial phase. At the same time its target audience was the mass market and lower-middle class women. It covered articles about home management, including savings and birth control. In 2008 Shufu no Tomo ceased publication.
Circulation
Shufu no Tomo had an estimated circulation of 200,000 copies in 1927. In 1931 the monthly circulation was 600,000 copies and reached a total circulation about 8 million copies. In 1952 it was the third best-selling and the third popular magazine in the country.