Type Public company Industry Retailing Operating income Headquarters Central District, Israel Number of locations 248 | Traded as TASE: SAE Revenue ₪ 11.13 billion (2011) Net income ₪ 276 million (2011) Founded 1958 | |
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CEO Itzhak Aberkohen (1 Jan 2012–) Stock price SAE (TLV) 1,767.00 ILA +12.00 (+0.68%)2 Apr, 2:00 PM GMT+3 - Disclaimer Owner Discount Investment Corporation Subsidiaries Organic Market Ltd., Gidron Industries Ltd. Profiles | ||
Nechushtan schindler hydraulic elevator shufersal sheli supermarket at ramat aviv mall in tel aviv
Shufersal (Hebrew: שופרסל), formerly Shufra-Sal, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2012, Shufersal had 248 stores and 12,400 employees. Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-100 Index.
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History
Shufersal was founded in 1958. In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.
In 2009 it launched a subsidiary, Yesh, targeting the Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.
Shufersal label
Shufersals sells more than 1,300 store brand products in its stores. In 2011, the company had 59 supermarket branches in Jerusalem.
Services
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.