|Parent organization National Amusements|
|Industry Entertainment (movie theaters)|
Products Showcase SuperLux, Cinema de Lux, Showcase Cinemas, Multiplex Cinemas
Headquarters Norwood, Massachusetts, United States
Showcase Cinemas is a movie theater chain owned and operated by National Amusements. It operates more than 950 indoor screens, with 32 theater locations in the United States and a number of other theaters across the United Kingdom, Brazil, and Argentina.
- National amusements showcase cinemas policy
- United States
- Starpass movie rewards program
- In theater dining
- Cinema de Lux
- Recognition and awards
National amusements showcase cinemas policy
In the United States, Showcase Cinemas operates movie screens in Massachusetts, New York, Connecticut, Rhode Island, New Jersey, and Ohio under the brand names Showcase SuperLux, Cinema de Lux, Showcase Cinemas, and Multiplex Cinemas. Several new theaters and recently renovated theaters feature in-theater dining, plush leather seats, and more. Its facilities outside the theater include restaurants, cocktail lounges, food courts, and concession stands. All locations are handicapped accessible and offer assistance devices for the hearing and sight impaired.
Outside the United States, Showcase Cinemas operates movie theater locations in the United Kingdom, Brazil, and Argentina.
Showcase Cinemas works exclusively with MovieTickets.com, allowing the purchase of movie tickets online and pick up at the theater.
Starpass movie rewards program
The Starpass movie rewards program is a loyalty program used by many Showcase theaters in the United States. Participants earn points for nearly everything purchased, including tickets, concessions, and purchases at restaurants available at select theatres. When a certain point amount is reached, members will receive a free popcorn, movie ticket, or soft drink voucher. The voucher will print when your card is swiped at an ATM, box office, or concessions stand. Members also receive a free popcorn as a special birthday gift.
Movie-goers who purchase tickets online at MovieTickets.com can also use their Starpass rewards to claim points for online purchases. Convenience fees are waived for purchases made on MovieTickets.com.
In theater dining
In 2008 Showcase Cinemas opened a new Cinema de Lux brand that aims to "redefine the cinema experience by bringing together the latest films and events, contemporary dining, impeccable service and a full range of distinctive amenities". There are three of these new cinemas that have opened in the UK and across the USA including the Showcase Superlux in Chestnut Hill, MA. These movie theater locations provide in-theater dining options as well as a full bar with service directly to your seat.
Additionally, many theaters offers theatre rentals for meetings, sales conferences, product launches, and private events such as birthday parties and special occasions. these events can be catered with food and beverages as needed.
Cinema de Lux
In 2008 Showcase Cinemas opened a new Cinema de Lux brand that aims to "redefine the cinema experience by bringing together the latest films and events, contemporary dining, impeccable service and a full range of distinctive amenities". There are four of these new cinemas that have opened in the UK, and many across the USA.
Recognition and awards
The integrated digital signage network for the Showcase Cinema de Lux brand was awarded "Digital Signage Project of the Year 2008", from the AV Awards. This digital signage was completed in partnership with Beaver Group.