Suvarna Garge (Editor)

ShopBack

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Services
  
Cashback

Founders
  
Joel Leong, Henry Chan

Founded
  
August 2014

ShopBack httpsincomefromthereddotcomwpcontentuploads

Industry
  
E-Commerce, Online coupons

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ShopBack is a Singaporean-headed e-commerce startup that utilises the cashback reward program. It allows online shoppers to take a portion of their cash back when they buy products through the service. They also provide discount coupons and voucher codes for online shopping. It is currently affiliated with over 300 merchants from all over the world, including online retail giants Taobao, Zalora, Lazada_Group, Rakuten, Groupon, EBay, Paytm, ShopClues, Jabong.com & Flipkart.

Contents

ShopBack currently has its working space at Blk71, under the tenure of NUS Enterprise. They are supported by NUS Enterprise in the form of infrastructure and resources under their incubation programme.

For its first round of seed funding, ShopBack raised over USD $500,000. The company has since experienced a fast growth from its inception in August 2014, averaging 10,000 orders in half a year. In March 2015, ShopBack received further investment funding of USD $600,000, bringing their total funding to USD $1.1 million.

History

ShopBack’s founding team was previously from Rocket Internet. According to the ShopBack website, the service was founded on the basis of improving the consumer online shopping experience by helping online shoppers save as much as possible.

Partnerships and Collaborations

ShopBack has also collaborated and partnered with various international and regional organisations. The list includes Citibank Singapore, Starhub, EZ-Link, Singapore Committee for UN Women, Institute of Singapore Chartered Accountants, National Trade Union Congress (NTUC)'s Plus!, Bank of the Philippine Islands, Globe Telecom, AirAsia, United Overseas Bank, Maybank, and Packet One Networks.

Awards and accolades

ShopBack was awarded Vulcan Post’s ‘Most Promising Startup To Look Out For In 2015’ in the Reader’s Choice Awards poll in 2014.

At the Singapore Infocomm Technology Federation's (SITF) Awards Ceremony held in October 2015, ShopBack was awarded twin accolades, bagging the silver award for the Best Innovative Infocomm Product (Consumer) and the gold award for the Best Innovative Start-up (Growth Stage).

References

ShopBack Wikipedia