Name Shelby Hunt | ||
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Books Foundations of Marketing, Marketing Theory: Foundati, Controversy in marketing, The Economic Effects of, Modern Marketing Theory |
WHY THEORY SUCCESFUL OR REJECTION - SHELBY D HUNT - MARKETING GURU
Shelby D. Hunt (born 1939) is an American organizational theorist, The Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and highly cited marketing researcher.
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Hunt has received his PhD from Michigan State University and started his academic career at the University of Wisconsin-Madison, where he chaired the Marketing Department from 1974 to 1980. He has been Editor of the Journal of Marketing from 1984 to 1987. His research interests are in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science."
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Shelby D. Hunt Wikipedia(Text) CC BY-SA