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Shelby D Hunt

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Name
  
Shelby Hunt


Shelby D. Hunt sdhbattueduimageshuntjpg

Books
  
Foundations of Marketing, Marketing Theory: Foundati, Controversy in marketing, The Economic Effects of, Modern Marketing Theory

WHY THEORY SUCCESFUL OR REJECTION - SHELBY D HUNT - MARKETING GURU


Shelby D. Hunt (born 1939) is an American organizational theorist, The Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and highly cited marketing researcher.

Contents

Hunt has received his PhD from Michigan State University and started his academic career at the University of Wisconsin-Madison, where he chaired the Marketing Department from 1974 to 1980. He has been Editor of the Journal of Marketing from 1984 to 1987. His research interests are in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science."

Publications

  • 1971, with Urban B. Ozanne, The Economic Effects of Franchising, Washington: United States Senate, U.S. Government Printing Office
  • 1976, Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus: Grid Publishing, Inc.
  • 1982, with Ronald Bush, Marketing Theory: Philosophy of Science Perspectives, Chicago: American Marketing Association.
  • 1983, Marketing Theory: The Philosophy of Marketing Science, Homewood, Illinois: Richard D. Irwin, Inc.
  • 1991, Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, Cincinnati: SouthWestern Publishing Co.
  • 1994, The commitment-trust theory of relationship marketing. Journal of Marketing, v.58, p.20-38
  • 2000, A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage Publications
  • 2002, Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharpe, Inc.
  • 2003, Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M.E. Sharpe, Inc.
  • 2010, Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory. Armonk, NY: M.E. Sharpe, Inc.

    • References

    Shelby D. Hunt Wikipedia
    (Text) CC BY-SA


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