Shammi Shinh

World's Most Expensive Champagne

In 2012 wine & spirits expert Shammi Shinh launched Prodiguer Brands and released the worlds most expensive champagne label - Goût de Diamants. A limited edition bottle worth $1.9 million USD was released mid 2013 according to Forbes, making it the single most expensive champagne bottle in the world. Also reported by Celebrity Net Worth. As well as creating the brand, Shinh is also the designer of the bottle. For the standard bottle he used pewter labels and Swarovski diamond cut crystals. When creating the limited edition bottle, Shinh replicated his exact design but this time using precious materials such as white gold and a real diamond. After news went viral surrounding the limited edition bottle, celebrities from around the world expressed interest in associating themselves with the brand, including Usain Bolt, One Direction and The Kardashians. In 2014 the limited edition bottle was featured on VH1's Fabulous Life of Holiday Superspenders.

Reported in April 2015 on various sources including The Billionaires Club, Shammi Shinh sold the Goût de Diamants Champagne label for an undisclosed amount.

World's First Immaculate Graded Vodka

Shinh expanded his portfolio by launching Juliet Immaculate Vodka, which he first previewed in 2014 at the Monaco F1. Also founded and designed by Shinh. The worlds first Immaculate graded vodka, which sits above premium and super premium brands can be purchased at The Exclusive Brand Company.

World's Most Consumed Champagne by Royalty

In 2013 Maurice Vendôme was acquired by Shinh and is noted as the worlds most consumed champagne by royalty. The brand is also regularly served at some of the most exclusive events in the world, such as; Paris Fashion Week, Monaco F1, Richard Branson's Necker Island, Miami International Boat Show and more. Shinh announced he will for the first time make the brand available to global hand selected trade in late 2015. Following this announcement industry leading brands turned to Shinh for Maurice Vendôme supply. Notably fashion designer Philipp Plein and country club of the sky, private jet leader JetSmarter, who both successfully inked deals with Shinh.

Decoded Books Series

Early 2014 Shinh announced via his Instagram account, he will release a series of wine and spirit guides. The first title Champagne Decoded became available on Amazon in April 2015 and features illustration by New York City based artist Sue Tsai.

Design Commissions

In 2012 Shinh created a designer fragrance inspired champagne cocktail for Hugo Boss, 'Boss Nuit', which appeared in In-Style & Schön! Magazine, endorsed by Gwyneth Paltrow. The designer cocktail was served nationwide in all UK Hugo Boss stores. Shortly after, design house Christian Louboutin called upon Shammi to create a brand colour matching champagne cocktail for various events.

Consultancy

Shinh regularly offers expert advice to global corporate brands on various areas, from branding, sales to marketing.

Education

Shinh's achievements in the luxury sector are often used as teaching material by university professors, where Shinh has been referred to as an influential intellectual and a luxury industry authority in the luxury world. Shinh has also been called to give talks at various universities around the world, where he is known to mainly discuss his unique marketing techniques and the effects of an economy led by contrived necessities.
Shinh often holds wine & spirits tasting master classes for members of his elite wine club, Club Prodiguer.

Travel

In an interview with Superyachts.com Shinh states on average he travels to a different destination around the world at least every two weeks and refers to himself as a "global nomad". Shinh documents his travel on his public Instagram profile where he also stated in one year he travelled the distance from the earth to the moon.

Relationships

Shinh's personal life attracted media attention in January 2016 when it was reported by a British tabloid that he was seen with Zoolander 2 actress Madalina Ghenea during Milan Fashion Week.