Sevenly is a Costa Mesa, California-based for profit online cause-marketplace, which donates a tiny percentage of its revenue to charitable causes. Dale Partridge and Aaron Chavez cofounded Sevenly in June 2011.
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In February 2013, Sevenly launched the “Seven Days of Change” campaign, a fund raising event to fund the pilot for a reality television show that follows the weekly challenges of Sevenly’s team, as well as the charities it works with. The pilot premiered August 3, 2013.
Purpose
The name Sevenly is derived from the word “heavenly”, which Partridge and Chavez interpret to mean a world without need. The number seven, which, according to the founders of Sevenly is the biblical number of completion, was combined with their idea of heaven to define both the company name and mission. After seeing how many worthy non-profit organizations shut down within the first year, due to lack of following, funding and awareness, Partridge and Chavez realized the potential for their company and these non-profit to benefit from each other.
Operations
Sevenly focuses its business model around the number seven. The cofounders have broken down which types of non-profits they want to work with into different categories: human trafficking and slavery prevention, poverty relief, disaster assistance, medical causes, hunger solutions, access to potable water and a general aid category including suicide assistance and homelessness. Each week Sevenly chooses a new non-profit organization, that fits into one of the categories, with which to collaborate. Each non-profit must go through a vetting process, which includes legal agreements on how the organization will use the money raised. Sevenly custom designs charity tshirts, hoodies, and other products, for each week’s chosen non-profit. These items are sold through Sevenly’s site to raise both awareness of the non-profit, and seven dollars of each item purchased, for the organization for seven days. The clothing sold is both sustainable and (WRAP) certified.
Although Sevenly started out with the intention of helping others the organisation has recently fallen into disarray with many customers filing complaints against the company for unfulfilled orders and refusal to deal with customer service issues.