Occupation Author, entrepreneur Spouse Helene Godin (m. 1986) Role Author | Name Seth Godin Website SethGodin.com | |
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Born July 10, 1960 (age 63) ( 1960-07-10 ) Mount Vernon, New York, U.S. Alma mater Tufts UniversityStanford University Books Tribes, Purple Cow: Transfor, Linchpin: Are You Indispensable?, The Dip, All Marketers Are Liars Similar People Wendy Hall, Malcolm Gladwell, Tim Ferriss, Jay Conrad Levinson, Gary Vaynerchuk Profiles | ||
Seth godin quieting the lizard brain
Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.
Contents
- Seth godin quieting the lizard brain
- Inbound 2013 seth godin keynote
- Background
- Business ventures
- Writing
- Blog
- Bibliography
- Personal life
- References
Inbound 2013 seth godin keynote
Background
Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.
After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
Business ventures
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. The site had over 1 million visitors, and the companies America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo used its services. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.
In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world. By 2014, it was no longer financially viable and was sold to HubPages
In October 2012, Godin started a business mentoring podcast on the Earwolf network.
Writing
As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004. Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.
In June 2013, Godin launched a Kickstarter campaign to finance his next book. In the first week, he raised more than $250,000 from readers, which in turn secured him a book contract with his publisher. In April 2016, Godin's book, All Marketers Are Liars, was selected by Forbes contributor Carine Alexis as one of six essential books every marketer should have on their shelf.
Blog
Godin also releases a daily blog on the Typepad platform.
Bibliography
Personal life
Godin and his wife Helene live in Hastings-on-Hudson, New York, US, with their two sons.