Serov (Russian: Серов) is a Russian masculine surname, its feminine counterpart is Serova. It may refer to
Aleksander Serov (born 1954), Ukrainian-born Russian popular singerAlexander Serov (1820–1871), Russian composer and music criticAlexander Serov (cyclist) (born 1982), Russian road and track racing cyclistAnna Lidia Vega Serova (born 1968), Cuban writerDaria Serova (born 1982), Russian freestyle skierIvan Serov (1905–1990), head of the KGB in 1954–1958 and of the GRU in 1958–1963Marina Serova (born 1966), Soviet figure skaterRoman Serov (b. 1976), Russian-born figure skater competing for IsraelValentin Serov (1865–1911), Russian painterValentina Serova (1917–1975), Soviet film and theatre actressValentina Serova (composer) (1846–1924), Russian composerVladimir Serov (born 1979), Russian football playerYelena Serova (born 1976), Russian cosmonaut