Released 18 September 2006 Genre Pop rock, dance-pop Label EMI, Capitol Records | Recorded 2006 Length 3:31 | |
Format Radio single, digital download | ||
"Ser O Parecer" (English: "To Be or to Seem") is a song recorded by Mexican group RBD for their third album, Celestial (2006). It was produced by Carlos Lara and Armando Ávila. It was released as the album's lead single on September 18, 2006.
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In the United States, the song peaked at number 84 on the Billboard Hot 100 and topped the Hot Latin Songs for two consecutive weeks.
Song information
"Ser o Parecer" narrates a classic story of unrequited love: it tells of a girl who has fallen for a guy who never pays any attention to her. The lyrics of the song describe the girl's unsuccessful attempts to catch the guy's attention and "despertar el interés vacío," or "awaken the empty interest."
Chart performance
"Ser o Parecer" debuted and peaked at number eighty-four on the US Billboard Hot 100 on the week ending December 16, 2006. On Billboard Hot Latin Songs, "Ser o Parecer" entered at number five on the week ending October 28, 2006. In its six week within the chart, the song climbed to the top position of the Latin Songs on the week ending December 2, 2006, topping the chart for two consecutive weeks. "Ser o Parecer" charted on the top 10 on the Latin Songs for fifteen consecutive weeks, from October 2006 to February 2007.
Music video
On October 2, 2006, EMI announced that the music video accompaniment to the song was finished. EMI Televisa released the music video on YouTube. It was directed by Esteban Madrazo and shot in São Paulo, Brazil during their Brazilian Tour 2006. The music video features all of the members of the band in trashy, post-grunge attire. The video illustrates how the members changed from virtual unknowns to international superstars. In addition, it features CGI monster-like creatures on the streets along with the group.