Product type Automobile marque Introduced March 2012 Website Senova (Chinese) Founded March 2012 | Country China Markets China Owner BAIC Group Market China | |
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Senova is an automobile marque owned by the Chinese automaker BAIC Motor, itself a wholly owned subsidiary of BAIC Group. It was launched in March 2012.
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History
At the end of 2009 BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.
The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.
The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.
The firm announced in March 2015 plans to extend its partnership with Daimler AG by taking a 35 percent stake in Mercedes-Benz Leasing Co.
Products
The current Senova range comprises the following models:
Concept cars
A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.
Sales
The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year. It was the first Senova model on sale in the period.