Seedless Clothing is a clothing brand based in Ocean Beach, San Diego, southern California.
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It was founded in 1992 as a clothing company by Shea McComb (McAdams). It has since become a consulting firm as well for various bands, DJs, and events, most notably the High Times Cannabis Cup, and the Seedless 420 Party.
Seedless 420 Party
The Seedless 420 Party, inaugurated in 2001, is an annual event that has included performances by entertainers like the Long Beach Dub Allstars (composed of the remaining members of Sublime), RZA, Methodman, Redman, Barrington Levy, Junior Reid, George Clinton, Slightly Stoopid, and Snoop Dogg. In 2008, the Seedless 420 Party featured a Miss Seedless contest, where staff writer Bobby Black of High Times participated as a guest judge. The eventual winner, Gina, went on to become High Times’ Miss September 2008. In April 2009, the Southtown Generals made their debut performance at the Seedless 420 Party at the Belly Up Tavern in Solana Beach, California.
High Times Cannabis Cup
In 2013, Seedless Clothing assisted with the marketing of the first High Times Cannabis Cup held in Denver, Colorado. This followed legalization of marijuana in Colorado and Washington states in 2012. In addition, Seedless Clothing assisted with the marketing for the High Times Cannabis Cup held in Seattle, Washington.
NFL cease and desist
In 2010, Seedless Clothing designed a t-shirt featuring a lightning bolt with the word "seedless" across the front. The NFL issued a cease and desist to Seedless Clothing to prevent them from selling the t-shirt in which the lightning bolt appeared. The company ceased production of the t-shirt to avoid litigation.