Distributor(s) RED Distribution Location Los Angeles, CA Founder Lynn Grossman | Country of origin United States Official website secretroad.com Founded 2007 | |
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Genre Indie rock, Alternative rock, Latin, Folk, Hip Hop, Singer-Songwriter, Americana, Pop | ||
Secret Road Music Services is a boutique music licensing, music publishing, and artist management company based out of Los Angeles, CA. They notably manage artist Ingrid Michaelson.
Contents
History
Secret Road was founded in 2007 by Lynn Grossman. Shortly after their formation, they came across Ingrid Michaelson’s MySpace page and asked to sign her. Michaelson was hesitant at first, but agreed. Grossman became her manager. Since signing, Michaelson has had a number of high-profile placements, including, notably, an Old Navy commercial in December 2011 (featuring her first single, "The Way I Am") and Grey’s Anatomy.
Secret Road now represents the songs of over 80 artists. They clear both the mechanical and synchronization rights for their artists.
In 2011, they launched their Latin division in addition to their publishing division.
Licensing
The licensing division of Secret Road represents over 4,000 songs in a well-rounded selection of genres. The artists that Secret Road pitches on a regular basis represent only a small portion of their overall catalogue. On a daily basis, multiple artists are pitched for various licensing opportunities that include television programs, films, and advertisements. Artists represented by Secret Road have received many notable placements in television shows such as Grey's Anatomy and Pretty Little Liars and with brands such as Old Navy and Cadillac. For a list of notable placements please see Notable Placements. In October 2015, Jerome Spence was hired as VP of Film, Television, Advertising Markets, and Business Development.
Management
Ingrid Michaelson is Secret Road's only management client. Michaelson's career has been cited as an innovative business model for independent artists. Her many placements in film, television, and commercials, online presence, and creative marketing strategies have given the artist much success, without the help of a record label. Michaelson's management team continues to seek out innovative marketing strategies, using brand partnerships and cross promotions with stores like Anthropologie to promote her new record, Human Again.
Publishing
Secret Road began their Publishing division in early 2012. In August, Joshua Sarubin was named head of A&R and Publishing.
Notable placements
Thirteen of Ingrid Michaelson’s songs have been placed in the ABC show Grey’s Anatomy. Of these, the song “Keep Breathing” was included on Volume 3 of the Grey’s Anatomy Original Soundtrack. Her song “The Way I Am” was placed in an Old Navy commercial in 2007.
Placements from other Secret Road artists include the films No Strings Attached and I Love You Phillip Morris as well as the TV shows Pretty Little Liars, Castle, Hawaii Five-0, One Tree Hill, and Prime Suspect.
Commercial placements include brands such as Google, Old Navy, Chase, Crayola, Target, and Cadillac as well as international and worldwide placements for Rimmel London, Queensland Tourism, and Disney.