Nationality Colombian-American Name Sebastian Solano | Years active 2007-present | |
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Occupation CEO and President, event promotion and production Known for Committee Entertainment, Life in Color, Life in Color Festival | ||
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Sebastian Solano is an Colombian-American business executive best known as co-founder, CEO, and President of Life in Color. He co-founded Committee Entertainment in 2007 in Florida, and conceived of the company's DayGlow Tours. As President and CEO of Dayglow, he oversaw the company's international expansion, as well as Dayglow's buyout by SFX Entertainment in 2012. The merger led to Dayglow changing into Life in Color, with Solano remaining President and CEO of both Committee Entertainment and Life in Color. Solano has been interviewed in media outlets such as Pollstar, and in January 2015, Forbes named him one of their "30 Under 30 In Music" for 2015.
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Biography
Solano was born and raised in Colombia, along with his brother David Solano (DJ Climax). At age sixteen he moved to Miami, attending high school and beginning to organize dance parties. He later attended college at Florida State University (FSU) in Tallahassee, majoring in advertising and public relations. When The Committee was formed, Solano was in charge of event negotiations, later becoming President.
Soon a friend introduced Solano to an informal party series called Dayglow, "a fraternity and sorority tradition at FSU" that involved hundreds of college students in white shirts throwing non-toxic paint on one-another. Solano, who was a fan of the Sensation events in Europe, was inspired by the idea of a traveling Dayglow tour. He and Committee Entertainment registered trademarks for Dayglow, and in 2007 their first Dayglow event was held in a Miami nightclub called Allure, with close to 600 attendees.
In 2009 and 2010, a Dayglow stage was held at Ultra Music Festival. After moving their headquarters to Miami, Solano dropped out of FSU during his final semester to focus on Dayglow. According to Solano, dance music promoter Disco Donnie served as an early mentor to DayGlow, and on Donnie's recommendation they held back from selling for several years. In 2012 Donnie then connected Solano with investor Bob Sillerman, who at the time was putting together the media conglomerate SFX Entertainment. After negotiations, DayGlow agreed to sell the franchise to SFX, becoming SFX's second acquisition after Disco Donnie. Stated Solano, "It wasn’t just about the money but it was about the people we were going to be working with... people like Shelly Finkel, Bob Sillerman and Mitch Slater." Also, "[We liked] the idea of SFX being global." After the acquisition by SFX, all four founders remained executives in the company. After the acquisition by SFX, Solano stayed on as CEO and President. On January 5, 2015, Forbes included him on their annual list of "30 Under 30 In Music" for 2015. He was the only event owner on the list, which largely included musicians and producers such as Martin Garrix and Afrojack. As of 2014 Solano lives in Fort Lauderdale, Florida.