Abbreviation SBL Managing Director Paul McLaughlin Leader Paul McLaughlin | Region served Scotland Parent organization Albert Bartlett | |
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Purpose Umbrella branding organisation selling and promoting food and drink from Scotland Location Kestrel House, 63A Black St, Airdrie, ML6 6LU | ||
Scotty Brand Ltd is a commercial organisation which markets and sells quality food and drink products from Scotland. Operating Scotty Brand as an umbrella brand, they work with a number of Scottish producers to formally coordinate activities and pool resources.
Contents
Products
Products include potatoes, soft fruit (strawberries and raspberries). and prepared vegetables (casserole vegetables and scotch broth). In March 2013, the company announced the launch of a Coleslaw and Potato Salad. In November 2013, 3 flavours of Fresh Soup were launched - Lentil, Scotch Broth and Potato & Leek. In April 2014, it was announced that the company would list a range of Scotch Beef Burgers in Morrisons in Scotland. The range was extended further in May 2014 with the addition of tomatoes grown in the Clyde Valley.
Further products will be added to the line up, including Salmon.
History
Scotty Brand Ltd was established in 2011 as a subsidiary of Albert Bartlett Ltd, with inaugural Managing Director Paul McLaughlin, former Chief Executive of Scotland Food & Drink.
The Scotty Brand was first used in 1948 by the parent company's founder, Albert Bartlett, who sold beetroot under the branding. Albert Bartlett's business began with a thirty pound cast iron beetroot boiler, in his garage. The brand heritage and authenticity remain very closely linked to the original packaging. Current packaging can be found on the Company's website
In September 2011, Scotty Brand appointed Billington Cartmel as their marketing agency to produce advertising, digital and social media content. When Billington Cartmel closed their Scottish office in October 2013, Scotty Brand became an inaugural client of Guy & Co, which was started by Billington's former Business Director David Guy. The first billboard campaign went live in November 2011
In April 2012, Scotty Brand announced a sponsorship deal with Disney Pixar to promote the movie Brave. The associated TV ad aired in July 2012. This campaign won a Marketing Society Star Award in 2013.
In December 2013, Scotty Brand was listed at Number 30 in The Scottish Grocer magazine's Scottish Grocery Brands Review, as compiled by Kantar Worldpanel.