Type Private Area served Worldwide Number of employees 3,335 Founded 1855 | Industry Stationery Key people Schwanhäußer Family Founder Gustav Schwanhäußer Headquarters Heroldsberg, Germany | |
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Products Writing instruments, Art materials, Cosmetics Parent organization Schwanhäußer Industrie Holding GmbH & Co.KG Subsidiaries Schwan-Stabilo Cr,S.R.O., STABILO International GmbH, Karl Meisenbach KG Profiles | ||
Stabilo imagefilm 150 jahre schwan stabilo deutsch
Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use. It is the world's largest manufacturer of highlighter pens, Stabilo Boss.
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History
The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855 alongside other pencil manufacturers such as Staedtler and Faber-Castell because the area is surrounded by graphite and clay mines. It was acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistift Fabrik and started using the swan logo as one of the earliest trademarks. In 1909 the Dermatograph cosmestic pen was created which was primarily used by surgeons for marking skin. During the Great Depression, Schwan had three brands; Stabilo premium pencils for the most demanding users, Othello pencils for mass markets and Swano non-toxic pencils for children.
The company rebranded itself from Schwan Bleistift Fabrik to Schwan-Stabilo in 1976 in honour of the Schwanhäußer family. In 1992, Schwan-Stabilo split into two separate companies: Schwan-STABILO Cosmetics and Schwan-STABILO (writing instruments)
The company headquarters is based in Heroldsberg, Germany and have three production subsidiaries: