Area served Canada | Website scene.ca | |
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Founded 2007; 10 years ago (2007) Owners Scotiabank
Cineplex Entertainment | ||
Scene (stylized as SCENE) is a Canadian loyalty program established in 2007 by Scotiabank and Cineplex Entertainment.
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The main reward is a free movie ticket, starting at 1,000 points for a regular ticket. Over the years, the program has expanded to include a greater variety of rewards, including restaurants and sporting goods.
2007: launch
Scotiabank and Cineplex had collaborated on the Scotiabank Theatre brand of theatres. This was followed up with the launch of the Scene rewards program in 2007. In addition to earning points for free movies, a 10% discount is offered on concession purchases. The Scene ScotiaCard (debit) and Scene Visa card allow Scene members to earn points outside of Cineplex properties.
2010s: program expansion and premium charges
Since June 2012, Scene members save an additional 10% off on Tuesday movie ticket prices.
In October 2014, Scene announced a partnership with SportChek, allowing customers to earn and redeem points at these stores. In February 2015, Scene announced a similar partnership with Cara Operations and eleven of its restaurant brands. Later in 2015, Cineplex announced that premium movie tickets would be subject to a premium points charge. A total of 1,500 points would be required for most premium movie tickets (3D, D-Box, Prime Seats, IMAX or UltraAVX), with the exception of VIP, which would cost 2,000 points.