Format Digital download Length 3:46 | Genre Electronic Label Ministry of Sound | |
Released 16 September 2012 (2012-09-16) Writer(s) Elliot Gleave
Johnny McDaid
Dragan Roganović | ||
"Say Nothing" is a song by British singer Example, from his fourth studio album The Evolution of Man. It was released as the album's lead single on 16 September 2012 in the United Kingdom. The song was written by Example, Johnny McDaid, and Dirty South, and it was produced by Dirty South with additional production by Moám. The song features guitar work by Graham Coxon.
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"Say Nothing" entered the UK Singles Chart at number 2, being kept off the top spot by The Script's "Hall of Fame", which spent a second week at number one.
Background and release
"Say Nothing" received its world premier on 30 July 2012 on the Capital FM Breakfast Show. NME confirmed that the single would feature remixes from Roska, TC, BURNS, Foamo and Hardwell. The interview also stated that "Say Nothing" and "Perfect Replacement" would receive their live debuts in August 2012 at the V Festival.
On 30 July 2012, Example revealed the single artwork via Twitter and confirmed via a comment on Facebook that it features a photo of his younger self, around two years old layered over a photo he took in Austria on an aeroplane. In an interview, he revealed that the original photo won a 'Good Looking Baby' contest in his local paper, and he wanted the single artwork to be different from the popular 'boring' artwork, and just wanted it to look 'cool'.
Critical reception
The single has received mixed reviews. It was criticised for the double negative 'don't speak no more' by Popjustice, but generally getting good reception. Capital FM received many positive tweets from listeners after the world premiere and 4Music expressed their love for it, saying it was 'definitely worth the wait' with a 'humongous guitar riff and big stadium chorus'. Digital Spy rated it four stars, calling it "an electronic anthem that's ready to take over the airwaves" and commenting that it "maintains a sense of depth, proving that despite his questionable celebrity jibes his talent still comes out on top".
Music video
The official video for "Say Nothing" premiered on Example's YouTube channel on 8 August 2012. The video was recorded in Almería, Andalucia, Spain.
Credits and personnel
Credits adapted from album liner notes.