Founded 1951 | Parent organization Sasfin Holdings | |
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CEO Roland D. E. B. Sassoon (1979–) Subsidiaries Equipment Rentals Securitisation No. 1 (pty) Limited | ||
Sasfin bank the entrepreneur commercial
Sasfin Holdings Limited is a bank-controlling company that listed on the Johannesburg Stock Exchange (JSE) in 1987. Sasfin and its subsidiaries, notably Sasfin Bank Limited, provide a comprehensive range of specialist financial products and services for Business and Wealth clients. This range of financial products and services focuses on the needs of entrepreneurs, corporates, institutions, and high-net-worth individuals.
Contents
- Sasfin bank the entrepreneur commercial
- Sasfin bank cricket world cup sponsorship 30 second commercial
- References
Sasfin was founded in 1951, and for several decades, its target market was the entrepreneur and small and medium enterprises. Following the granting of Sasfin’s banking licence in 1999 and the acquisition of stockbroking firm Frankel Pollak (with a legacy dating back to 1890) in 2000, Sasfin’s target was expanded to include high-net-worth individuals and corporates.
With the development of Sasfin Wealth’s Asset Management and Asset Consulting businesses, and the acquisition of a Fixed Income team in 2013, Sasfin expanded its target market to include institutional clients.
Additionally, Sasfin now offers transactional banking services to high-net-worth individuals, small and medium-sized businesses and corporates.
Sasfin is currently led by CEO Roland Sassoon, a veteran banker and is headquartered in Johannesburg, South Africa. It has several regional offices, as well as an office in Hong Kong.