Residence Florence, Italy Years active 2002–present | Nationality Italian Height 6 ft 1 in (1.85 m) | |
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Born July 18, 1961 (age 55) ( 1961-07-18 ) Florence, Italy Occupation Sports business executive Employer ACF Fiorentian Football Club | ||
Sandro mencucci alla cena dei viola club
Sandro Mencucci (Italian: [sandro meŋkuttʃi]; born 18 July 1961) is an Italian businessman and Executive Managing Director and Board Member of the Italian Serie A football club ACF Fiorentina based in Florence, Italy. In 2007, Mencucci became the President of the Promesse Viola Srl, the official youth academy for the club. In 2014, Mencucci, became the President of International Development Players LLC, a youth development academy under the guidance of the youth sector division of the club with its headquarters in the United States of America. In 2015, Mencucci became President of the Fiorentina Women's Football Club, the first ever professionally-affiliated women's football club in the history of Italy.
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Intervista a sandro mencucci
Sports executive career
Sandro Mencucci was hired as Chief Executive Officer (Italian: Amministratore Delegato) of ACF Fiorentina in October 2002 when the Della Valle Family, owners of the fashion brands Tod's, Fay, Hogan and Roger Vivier decided to rescue the club after it had defaulted. They renamed the entity Florentia Viola. The Club was set up from the ground up without any existing structure and with the modest capital of 7.5 million euros. During his thirteen-year tenure, Mencucci and the Della Valle family increased the budget from the initial 7.5 million to over 100 million euros annually.
Philosophy
During his thirteen-year tenure as CEO at ACF Fiorentina, Mencucci implemented the vision of Della Valle family, the "Fiorentina Model", which emphasized economic equilibrium, technical competence, investment in the youth sector and the promotion of a positive sports culture formally implemented in 2007 as a "fair play culture" making Fiorentina a model Club for the Italian League and for the world. The principal objective is to promote Fair Play, the value of playing sports with respect for the adversary and fans. Mencucci led the club from its initial insertion into Serie C2, Italian fourth division, to its promotion back to Serie A in 2004. The club qualified for three consecutive years for the UEFA Europa League and has held one of the top four positions in the Italian Serie A league for the last three consecutive seasons. The club also qualified for the 2008–09 UEFA Champions League and again in 2009–10 where Fiorentina won against Liverpool 2-0 in Liverpool and also for the return match in Florence 2-1. During the summer of 2014, Mencucci led the club in the 2014 Copa EuroAmericana and in the summer of 2015, Fiorentina participated in the 2015 International Champions Cup.
Mencucci implemented the Della Valle initiative and became the first Serie A club to financially sustain a non-profit association, Save the Children. Since 2009, Fiorentina has made donations of €250,000.00 per year to Save the Children. Since 2010, the club has displayed the non-profit's logo on the Fiorentina jersey in place of the main sponsor for 7 consecutive seasons.
Youth development
Since 2007, Mencucci has led all of Fiornetina's global international initiatives designed to identify young talented players and spread the expertise and culture of the club. As part of the initiatives, the club provides European soccer training and expertise for pre-professional development of talented young U.S. soccer players and coaches. In 2012, the development academy and the Fiorentina Model expanded to Switzerland. He has also been engaged in initiatives in the United States, Switzerland, India, Vietnam, China and Japan.
Since 2007, Mencucci is President of the Promesse Viola, the development academy for the Italian youth sector. Mencucci has dedicated himself to the creation of this innovative youth initiative recognized in Italy and worldwide with the principle aim to develop and train talented professional footballers. Athletes from 10 to 19 years old are guided in their technical-sporting development. To date, the youth sector consists of 12 teams from under-10 to under-19, 250 athletes and has an annual budget of approximately 5 million euro.
Indian Soccer League
In 2013, Fiorentina together with other Italian teams helped to form the Indian Super League (ISL). Mencucci helped form FC Pune City, which participates in the ISL.
Women's football
In 2015, Mencucci became President of the Fiorentina Women's Football Club, the first ever professionally affiliated women's football club in the history of Italy.