Nationality Indian Years active 2007–present | Occupation Producer | |
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Born 13 February 1974 (age 43) ( 1974-02-13 ) Patiala, India Alma mater Guru Harkrishan High School Parents Manjeet Singh Bedi, Surjeet Bedi | ||
Sandeep Singh Bedi a.k.a. Ricky Singh Bedi (born 13 February 1974, Patiala, India) is an Indian film producer and CEO of Passion Film and co-founder of Elements based in Mumbai and New Delhi. Ricky is the first Indian producer to win Cannes Corporate Media & TV Awards and International Business Awards (Stevie Award) for the corporate and marketing films that he has produced. Till now he is the only Indian producer to win both the awards consecutively for two years (2015, 2016).
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Advertising
Ricky Singh Bedi established Passion Film in 2009 and offers everything from ad-filmmaking and photoshoots to VFX & animation, celebrity tie-ups and in-film branding. Elements works mainly with reputed agencies like O&M, JWT and Lintas to make high-quality advertising films. He has produced advertising film for reputed brands like Google, Ponds, OLX, Lakme to name a few.
In 2015 the brand film he produced for Shakti Bhog Foods Ltd won the Silver Dolphin at the Cannes Corporate Media & TV Awards. In 2016 he won his second Dolphin at the Cannes Corporate Media & TV Awards for the Marketing Film produced for the Bareilly-based oil company B.L. Agro Oils. Both the films directed by Ranadeep Bhattacharyya & Judhajit Bagchi have also won the Gold Stevie Award at the International Business Awards (Stevie Awards).
Feature films
Ricky Singh Bedi has also forayed into features films with his production house Element's maiden venture Dil Patang, which is being directed by Vivek Das Choudhury. Ricky's Passion Film is also the distributor of the internationally acclaimed Short Film Amen (2010 film) directed and produced by Ranadeep Bhattacharyya & Judhajit Bagchi. He is also the Executive Producer of critically acclaimed film Zubaan produced by Guneet Monga.
Celebrity tie-ups
Beginning with veteran actor Dharmendra, the celebrity he first worked with, Bedi went on to work with the who’s who in the industry be it print ad campaigns, television commercials, events, celebrity hosting, inaugurations. The list includes: Karisma Kapoor, Salman Khan, Kareena Kapoor, Saif Ali Khan, John Abraham, Bipasha Basu, Shilpa Shetty, Katrina Kaif, Sunny Leone, Emraan Hashmi, Nawazuddin Siddiqui, Kajol, Malaika Arora Khan.