Type state owned Products Beer Headquarters Ho Chi Minh City | Area served Vietnam Revenue 22,313 bn VND (2011) Founded 1977 | |
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Key people Pham Thi Hong Hanh (general director),
Phan Dang Tuat (board chairman) Production output 1.2 billion liters (2011) CEO Le Hong Xanh (4 Aug 2016–) Parent organization Ministry of Industry and Trade Subsidiaries SaiGon - NgheTinh beer joint stock company | ||
Beer review 423 sabeco brewery saigon export vietnam
Sabeco (also SABECO, Saigon Alcohol Beer and Beverages Corporation, Vietnamese: Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn) is Vietnam's leading beer producer. It is owned and under the authority of Vietnam's Ministry of Trade and Industry. In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market. Its main brands are Saigon Beer and 333 Beer.
Contents
- Beer review 423 sabeco brewery saigon export vietnam
- Ownership
- Market share and competition
- Vietnam War Era
- References
Sabeco has several regional subsidiaries throughout Vietnam.
Ownership
Vietnam's Ministry of Trade and Industry owns almost 89.59% of Sabeco as of September 2012, as well a majority of shares of the competitor Habeco. The Ministry's leadership announced in July 2012 that it does not yet intend to cease controlling the company. Nguyễn Bá Thi, former chairman of the Managing Board who was fired by the Ministry in May 2012, said that the Ministry has been interfering too much in the company. The current management also complains about unclear rules that restrict the company.
Sabeco had an initial public offering in 2008.
As of September 2012 there were five international companies that were interested in investing in Sabeco. Heineken, SAB Miller, Kirin and Asahi have indicated interest in becoming a stakeholder or strategic partner.
Market share and competition
Sabeco's market share was 51.4% in 2010. Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
Vietnam War Era
Ba Muoi Ba Biere (33 Beer) was a popular local brand among American soldiers during the U.S. conflict in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang.