Type Privately held Genre Online Media Company Headquarters Moscow, Russia Number of employees 300 | Website sup.com Founded 2006 Ceased operations 2013 | |
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Key people Andrew Paulson, ChairmanAnnelies van den Belt, CEOBenjamin Wegg-Prosser, Director of Corporate DevelopmentEdward Shenderovich, Director of Strategic Development Subsidiaries LiveJournal, Inc., Rambler-Games, LLC, RCO LLC | ||
SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mamut, Kommersant Publishing House and management.
SUP’s first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal’s Russian users. SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.
In 2013, SUP was merged with Rambler.