Samiksha Jaiswal (Editor)

SKY Brasil

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Industry
  
Telecommunication

Products
  
Pay television4G LTE

Founder
  
Predecessor
  
DirecTV Brasil

Website
  
www.sky.com.br

Founded
  
11 November 1996

SKY Brasil

CEO
  
Luiz E. Baptista da Rocha (2006–)

Headquarters
  
São Paulo, São Paulo, Brazil

Subsidiaries
  
RapiX Tecnologia e Internet Ltda, TV Show Brasil SA, Acom Comunicações S.A.

Profiles

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SKY Brasil is a company that operates a subscription television service in Brazil. It produces TV content, and owns several TV channels.

Contents

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History

SKY Mexico was founded on 25 July 1996, a joint venture between British Sky Broadcasting (BSkyB), News Corporation, Liberty Media and Grupo Televisa and was later launched on 15 December 1996. At the same time it was being set up in Brazil, where it involved BSkyB, News Corporation, Liberty Media and Organizações Globo. By May 2000, the company had extended throughout the rest of Latin America, launching in Central America, Argentina and Colombia but during Argentina's economic crisis, on 10 July 2002, with over 52,000 subscribers, Sky Argentina ceased all operations.

During the course of the decade, most Sky operations in Latin America were rebranded to DirecTV, with the exception of the Mexican and Brazilian operations, that in 2005 absorbed the DirecTV keeping the Sky name.

In May 2009, Sky Brazil launched its first 10 HDTV channels in 1080i resolution (with the exception of ESPN HD (today is ESPN+), which broadcasts in 720p). Currently, Sky Brazil has 57 channels in HDTV in total (note: Sex Zone HD is optional).

In 2012, Sky Brazil has reached more than 5 million subscribers, ranking as second in number of subscribers in Brazil.

Services

  • SKY Livre (Sky Free) - Digital decoder with free TV channels and optional prepaid channel packages
  • Cine SKY - Movie rental service
  • Cine SKY HD - Video On Demand service (Exclusive to Sky HDTV Plus subscribers) (used to be Sky On Demand)
  • SKY Online - TV Everywhere service
  • SKY Banda Larga (Sky Broadband) - 4G Internet via USB wireless modems
  • SKY Tunes - Online audio channels via iOS
  • Viva SKY - Loyalty program
  • References

    SKY Brasil Wikipedia


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