Rahul Sharma (Editor)

SBI Cards

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Industry
  
Financial Services

Website
  
www.sbicard.com

Founded
  
1998

Products
  
Credit Cards

CEO
  
Vijay Jasuja (Jul 2014–)

Headquarters
  
Gurgaon

SBI Cards wwwcustomercarenumberscomwpcontentuploads2

Type
  
Non-banking Financial Company

Parent organizations
  
State Bank of India, GE Capital

Profiles

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SBI Cards & Payments Services Pvt. Ltd., or SBICPSL, is a payment solutions provider in India. It is incorporated as a joint venture between the State Bank of India, India's largest bank, and GE Capital. They are headquartered in Gurgaon, Haryana/ Delhi NCR and have branches in over 50 cities across India. For the financial year ended March 31, 2016, SBI Card recorded a net profit of ₹271 crore and profit before tax of about ₹438 crore. As of July 2016,the company has a customer base of 3.75 million credit cards .

Contents

Shareholding

GE Capital had, in 1998, partnered with State Bank of India to float two joint venture companies, including SBI Cards for developing credit card business in India.

SBI Cards & Payment Services is the front end of the business focusing on marketing and distribution of credit cards. On the other hand, GE Capital Business Process Management Services takes care of technology and processing as a captive BPO unit. GE Capital owns 40 per cent in the former and 60 per cent in the latter.

SBI owns 60 per cent in SBI Cards and Payment Services and 40 per cent in the captive BPO unit.

As on July 2016, State Bank of India was looking for a replacement for GE Capital in the credit card joint venture in accordance with General Electric's global plan to exit from finance business.

SBI Credit Cards

SBI Card caters to both the individual and corporate segments. SBI Card offers a number of cards under each of the following categories:

  • Premium Card
  • Classic Card
  • Travel & Shopping Card
  • Exclusive Card
  • Corporate Card
  • The SBI Card logo has the symbol of State Bank of India, which is a circle and not key hole, and a small man at the center of the circle.

    Milestones of SBI Card

  • 1998: SBI Card enters the credit card space
  • 1999: Reaches the ‘1 Lakh’ mark within 10 months of launch
  • 2002: SBI Card enters the ’1 Million Cards’ club
  • 2002: First partnership with a public sector bank
  • 2003: SBI Card launches 8 Cities Affinity Cards with special tie-ups & offers
  • 2005: The 2 Million Cards Milestone crossed
  • 2006: SBI Card launches SBI Railway Card for Indian Railway travellers
  • 2006: The launch of co-brand cards, SBI Spicejet Card & TATA Cards, India’s first Loyalty cum Credit Card
  • 2006: SBI Card becomes second largestCredit Card issuer with 3 million cards
  • 2010: SBI Platinum Card launched
  • 2011: Launches chip-based EMV Cards
  • 2012: Launches SBI Signature Card for HNIs
  • 2013: SBI Card launches the Air India SBI Signature Card and the Air India SBI Platinum Card
  • Awards

  • Reader’s Digest 'Most Trusted Brand Gold Award' (2008, 2009, 2010, 2012, 2013)
  • Rated #2 in CNBC Consumer Awards 2 years in a row (2007–2009)
  • Winner of Best Mature Captive Delivery Unit in Asia (2009)
  • Reader’s Digest ‘Most Trusted Brand Gold Award' (2008)
  • Rated #2 in Business World Survey on Customer Satisfaction (2007)
  • References

    SBI Cards Wikipedia