SB Nation Radio is a sports radio network that is distributed by Gow Media. It is affiliated with the sports blog network SB Nation.
SB Nation Radio supplies its network affiliates with a 24 hour schedule of sports programming, including call-in shows and sports updates. Over its history, SB Nation Radio has gone by the names Yahoo! Sports Radio, Sporting News Radio, and One-on-One Sports.
Originally, the network was called the Sports Entertainment Network and was headquartered in Las Vegas, Nevada. Founded in 1991, it was the third all-sports radio network in the United States. The prior two networks were Enterprise Sports Network which existed briefly in the late '70s and early 1980s, and RTV Sports which operated out of Mashpee, Massachusetts (on Cape Cod) in 1987 and 1988 and was syndicated on 27 stations across the US. RTV's owner, Tom Star, abruptly shut it down and absconded with the assets and paychecks suddenly in the summer of 1988 without a word to the staff and talent.
In 1993, One on One Sports bought Sports Entertainment Network, moved it to Northbrook, Illinois. One on One Sports was founded in 1991 and delivered closed-circuit broadcasts to spectators attending sporting events such as golf tournaments and auto races, utilizing custom radio receivers. They audio coupled play-by-play commentary with special programming for the listeners at the event. One on One Sports had sports updates every 20 minutes, that it called "One On One Sports Flash". SEN/One on One Sports was the first 24/7 sports radio network.
One on One eventually acquired several owned and operated radio stations including WJWR (now WSNR) in New York City, WIDB (now WNTD) in Chicago, KCTD (now KMPC) in Los Angeles, California and WNRB (now WMEX) in Boston, Massachusetts.
One On One Sports was bought by The Sporting News magazine in 2000, and thus the network was renamed Sporting News Radio in early 2001. The only real change SNR made since being renamed was in August 2005, when it received an updated program clock and music package.
In 2006, SNR owner Paul Allen (best known as the co-founder of Microsoft) sold SNR and The Sporting News. The network and magazine went to American City Business Journals of Charlotte, North Carolina, while the three remaining stations (KMPC, WWZN, and WSNR) were then re-sold to other companies.
In 2007, Sporting News Radio moved its network headquarters from Northbrook, Illinois to Santa Monica, California. In 2010, the network headquarters were relocated once again to Houston, Texas.
On August 1, 2011, Sporting News Radio re-branded as Yahoo! Sports Radio as part of a marketing relationship with Yahoo!. The partnership included the co-development of content for the network, and access to resources and personalities from Yahoo! Sports and its college sports website Rivals.com. David Gow explained that with the partnership, GOW was "picking up one of the most recognizable brand names in the world. We're getting access to some of the best sports journalism in the country, and we get to link ourselves together in a way that will accelerate the growth of our digital business." No financial details of the relationship were announced, and GOW remained the sole operator of the network.
On July 18, 2016, Gow announced a partnership with SB Nation, a sports website chain owned by Vox Media, under which the network was re-branded as SB Nation Radio beginning on August 1, 2016. The network will leverage SB Nation's existing personalities and local sites to co-develop content for on-air and digital platforms (such as podcasts).
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