Formerly called Binod Hosiery Founded 2 June 1985 | Headquarters India | |
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Traded as (BSE: 533552) (NSE: RUPA) Industry Inner Wear & Casual Wear Founders Mr P R Agarwala, Mr G P Agarwala, Mr K B Agarwala Key people Mr P R Agarwala (Chairman),Mr G P Agarwala (Vice Chairman),Mr K B Agarwala (Managing Director),Mr Ramesh Agarwal,Mr Mukesh Agarwal,Mr Satya Brata Ganguly,Mr Dipak Kumar Banerjee,Mr Dharam Chand Jain,Mr Sushil Patwari,Mr Vinod Kumar Kothari,Mrs Alka Devi Bangur,Mr Arihant Kumar Baid Products Men: Vests, Briefs, Drawers, Bermudas, Capris, Tshirts, Lounge Wear, Boxer Shorts, Sleep Wear, Thermal WearWomen: Bra, Panty, Camisole, Leggings, Thermal WearKids: Lounge Wear, Bermudas and TshirtsToddlers: Baba Suits, Bloomers and Slips Stock price RUPA (NSE) ₹ 309.75 -2.55 (-0.82%)24 Mar, 3:30 PM IST - Disclaimer Subsidiaries Imoogi Fashon Private Limited Profiles | ||
Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon.
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History
Rupa was established by Mr P R Agarwala, Mr G P Agarwala and Mr K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players. The first establishment set up by the Agarwala Brothers was called Binod Hosiery. But the need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited. Over the years, it has emerged as a key player in Indian Innerwear segment known for its comfort and pricing.
Brands
Products
Rupa offers a wide range of products for both men and women including Vests, Briefs, Drawers, Bermudas, Capris, T-shirts, Lounge Wear, Boxer Shorts and Sleep Wear for men; and Bras, Panties, Camisoles and Leggings for women. Its product portfolio also includes Baba Suits, Bloomers and Slips for infants/toddlers, as well as Lounge Wear, Bermudas and Tshirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include Winter Wear for both men and women.
Brand ambassadors
Rupa is one of the first Inner Wear Companies to explore celebrity endorsements for its branding exercise. At various points in time, it has associated with various celebrities like Govinda, Sanjay Dutt, Aishwarya Rai, Ronit Roy, etc. in order to consolidate its positioning in the Inner Wear and Casual Wear segment. Presently, the Company has tied up with Bollywood heart-throb Ranveer Singh and sizzling Bipasha Basu for promoting its brands, Frontline and Softline respectively.