Occupation Businessman Spouse Gaye Raymond (m. ?–1993) | Children 2 | |
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Full Name Roy Larson Raymond Died 26 August 1993, San Francisco Bay Area, California, United States Books A Preacher's Progress: An Autobiography Similar Les Wexner, Queen Victoria, Sharen Jester Turney, Sean Parker, Adriana Lima | ||
Roy raymond businessman
Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria's Secret lingerie retail store.
Raymond was an alumnus of Tufts University and Stanford Graduate School of Business.
Raymond worked for the Vicks company in their marketing department.
On June 12, 1977 , he opened the first Victoria's Secret store at the Stanford Shopping Center after feeling embarrassed trying to purchase lingerie for his wife in an awkward, public department store environment. To open the store, he took a $40,000 bank loan and borrowed $40,000 from relatives. The company earned $500,000 in its first year. He quickly started a mail order catalog and opened three more stores.
In 1982, after five years of operation, Raymond sold the Victoria's Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited, for about $1 million. By the early 1990s, Victoria's Secret had become the largest American lingerie retailer, topping $1 billion.
In 1984, Raymond personally invested £650,000 to start My Child's Destiny. The business sold high-end children's products in a single store in San Francisco and through mail order catalogues. The store suffered due to poor location and the image of being elitist, going bankrupt in 1986.
On August 26, 1993, Raymond committed suicide by leaping off the Golden Gate Bridge at the age of 46. He was last seen alive walking toward the Golden Gate Bridge, and shortly thereafter his body washed up on the shores of Marin County. Investigators concluded that he had committed suicide by leaping off the bridge. He and his wife, Gaye, divorced earlier in the year. Gaye speculated he suffered depression, possibly due to business failures. He was survived by their two teenage children.
