Roy Cammarano (born August 10, 1957) is an American author, entrepreneur, business consultant and public speaker known for his contributions towards the development of customer strategy and for being the founder of the Entrepreneurial Development Group (EDG).
Roy Cammarano was born in Buffalo, New York. He attended Lancaster High School in Lancaster. While in high school he considered dropping out to join the military but ultimately decided to graduate. After graduation, he enrolled in The College at Brockport, State University of New York where he obtained a degree in Education and excelled as a judoka, going as far as competing in State Championship.
After college he supported himself by working as a lifeguard, a salesman, a doorman and a bartender.
Cammarano also holds an MBA from the University of Phoenix.
Cammarano started his business ventures in 1983 by selling memberships to a health club after attending a seminar on non-manipulative sales. Three years later, he would become the executive president of the San Francisco Business Times and by 1986 his income was well above $100,000 per year.
In 1987, he was hired by Don Keough of American City Business Journals (ACBJ) to help manage a new business venture which would start up new business-oriented newspapers in previously-unexplored markets. He was extremely successful during his time at ACBJ, helping the company reach the INC. 500 index. Today, the American newspaper chain based in Charlotte, North Carolina is owned by Advance Publications. It has a range of media including 40 primary metropolitan weekly publications, which reach 4 million readers within the business community.
By 1996, Cammarano was president of American Teleconferencing Services (ATS); a company that focused on conference call and group communication services. ATS was founded in 1984 and is based in Overland Park, Kansas. In 1998, the company would be sold to Premiere Conferencing, whose portfolio of ompanies also included Voicecomm
During this time, Cammarano also served as president of several companies under the Premiere Global Services brand PGI. Cammarano was also President of Maxcomm and as the executive vice-president of American Cities Business Journals. As of 2016, Roy Cammarano has served as president of three Inc. 500 companies.
Cammarano and his business partner Peter Honebein are credited with the development of a customer experience model that guides the design of customer coproduction experiences. This model has also been used in several classrooms and teaching material focusing on a better way to form meaningful customer relationships.
Today, Cammarano continues to work as business consultant and as president of the Entrepreneurial Development Group and Customer Performance Group.
As an author, Cammarano has 2 published books to his name. The first one, Entrepreneurial Transitions: From Entrepreneurial Genius to Visionary Leader was published in 1993. In this book, Cammarano addresses the stages of an entrepreneur's growth and how to reduce the pain of entrepreneurial transitions. His second book, Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies was published in 2005.
Cammarano currently resides in San Diego. He divorced in May 2015 and has 2 children; Alexandra and CJ.