Type Public Number of employees Approximately 450 | Products Marketing & Web Design Founded 2000 | |
Industry Marketing, Technology and Business Services Number of locations Chicago, Illinois, New York, New York, Denver, Colorado, Detroit, Michigan, and Boston, Massachusetts Key people Jeff Maling (Co-CEO)
Geoff Cubitt (Co-CEO)
Jim Butler (President)
Bruce Posner (Chief Financial Officer) Headquarters Chicago, Illinois, United States Parent organization Isobar North America, Inc. | ||
Roundarch Isobar is a digital agency that creates applications and digitally centered marketing campaigns for the web, mobile devices and social media. With a focus on experience design, Isobar conceives, designs and develops marketing campaigns as well as digital solutions like wearable computing, data visualization and mobile applications.
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History
In 2012, Roundarch (founded in June 2000 by Deloitte and WPP), was merged with Isobar U.S. to form Roundarch Isobar. In 2013, Roundarch Isobar became Isobar, unifying nearly 3,500 people and 63 global offices under a single name.
Sample projects
Isobar’s client list includes Global 2000 entities and large government organizations. These clients represent a broad base of industries including media, energy, financial services, healthcare, manufacturing, food & beverage, retail, transportation, sports and hospitality.
Major clients include the HBO, Coca-Cola, adidas, JBL, U.S. Air Force, Avis, Cinemax, Healthways, Bloomberg Sports, Yahoo!, KCRW, New York Jets, Air National Guard, Boston Celtics and the Next Restaurant.
HBO
Isobar developed HBO.com. The website's new expanded features include: streaming video, a community space, and a personal dashboard.
Avis Budget Group
In 2009, Roundarch (Isobar) announced the recreation of the online experience for Avis Rent-a-Car. Roundarch also created an e-commerce widget called a “Site Extension” that expands AVIS’ online presence by embedding the Avis rental booking function on a partner’s Web site all on a single page.
adidas miCoach
In 2012, Isobar helped adidas build the miCoach system. This tracking technology uses a small data chip embedded in each player's uniform, to provide detailed information about that player's athleticism. Heart rate, stress levels and speed are just a few of the indicators tracked with the miCoach system.
United States Air Force
Since 2001, Roundarch (Isobar) worked with the United States Air Force on various projects includes building and maintaining their enterprise portal. In 2010, the Air Force Portal was updated with new Web 2.0 features.
Healthways
In 2011, Healthways entered into a 5-year strategic agreement with Roundarch (Isobar) and introduced the new online and mobile capabilities their EmbraceTM 5.0 platform.