Neha Patil (Editor)

Roposo

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Founded  July 2014
Industry  Internet
Area served  India
Website  www.roposo.com
Type of site  Fashion social networking service
Headquarters  Gurgaon, Haryana, India

Roposo is a fashion Social Network for both men and women that enables users to share their style videos & links and discover DIYs. The fashion tech startup is headquartered in Gurgaon, Haryana. It enables users to share their style stories and video links, follow other users whose style they like, make lists of stories and products for future reference and discover DIYs. All the content is user generated and the feed is personalised as per the user’s interests.

Contents

Roposo’s subscribers contribute over 2,00,000 posts each month including pictures, fashion videos, style inspirations and product reviews. In addition to Bollywood actors, there are sports icons, ace designers and TV stars who use Roposo to reach out to style-savvy men and women across the nation. Leading brands such as Vero Moda, Biba, Maybelline and Forever21 also maintain active profiles on Roposo.

The fashion social network has come a long way, with a heavy focus on personalisation and tie-ups with leading brands. It also assists SMBs and sellers to boost their businesses significantly. The local tailors and SMBs are able to engage with the users, further enhancing affinity and the propensity to purchase. With 550 webstores and 6,500 brands, the platform boasts of more than 2 million products.

Leadership and Background

In 2014, the company was founded by three IIT Delhi Alumni- Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. The trio first incepted the gifting platform Giveter, and it was while working on Giveter that they realised how much time fashionistas spend on browsing through products and checking out trends of their choice online. This led to the idea of incepting a curated network for fashion lovers. And hence, Roposo was conceptualised in July 2014. The app was launched in April 2015

Funding

In 2015 the company had its first round of funding through Tiger Global that led a $5 million Series A round in the company and $10 million in 2016. It has recently raised another $5 million from Bertelsmann India Investments. This funding was a part of Series B round. The company has raised $21 million in three rounds of funding, including seed funding from Flipkart co-founder Binny Bansal.

Technology

The fashion platform has some elementary features such as a collection of Indianised stickers, seller chat for easy business, the 15-second video stories, style check-in, video cover profile and photo filters. The photo and video feature enable a user to visualise the item well before hitting on the buy button. International tech-giant Apple featured Roposo as one of the top-rated Indian apps in August, 2016.

The company claims to have 3 million active users, 200 celebrities, designers, stylists and 6000 brands from across 500 stores on its platform.

References

Roposo Wikipedia


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