Name Rony Rodrigues | ||
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Rony Rodrigues (Porto Alegre, April 30, 1979) is a Brazilian entrepreneur.
Contents
He is the founding partner of O’Grupo, a holding company with four companies: Aquiris, electronic games; LiveAd, advertising; TalkInc, online research; and, Rony’s main focus, Box1824, a research agency specialized in young people’s consumer and behavior trends.
Career
Rony Rodrigues began as an entrepreneur at age 17, when he opened a bar at the Planeta Atlantida festival. When he finished high school, he studied Tourism for a semester at Pontificia Universidade Catolica do Rio Grande do Sul (PUC-RS). When he returned to Brazil, Rony decided to work in advertising. After a year in the segment, Rony won a Cannes Lions award, the first to be received by someone from Rio Grande do Sul. The ad that won him the prize was created for Senador, a local deodorant brand and consisted of a sticker that was glued on bus handrails with the following sentence: “Raise your hand if you use Senador.” In 2003, he founded Box1824 together with Joao Mognon Cavalcanti. In 2012, he was named one of the most innovative Brazilians in the digital segment by Proxxima magazine. In 2012, he also became a partner in an independent fashion brand, Cotton Project.
Box 1824
In 2007, the agency Box 1824 was nominated for a Cabore Award, in the Specialized Services category. In 2009, it was also nominated for an Excellence Award for Best Paper in the market research conference, ESOMAR. Rony and Box 1824 have produced the videos We All Want to Be Young and All Work and All Play, um resumo dos resultados de diversos estudos realizados nos ultimos 5 anos sobre o comportamento jovem, focados especialmente no grupo dos millennials, a summary of the results of several researches carried out in the last 5 years about young people’s behavior, giving special attention to the millennials. Box 1824 is also responsible for the Sonho Brasileiro [Brazilian Dream] research project. Some of Box 1824’s clients are: Unilever, PepsiCo, Itau, FIAT, Nike, Inc. and C&A.